graph

REVENUE DRIVEN FOR OUR CLIENTS

$500 million and counting

200%

Growth in Organic Users

318%

Growth in GMB Views

11x

Increase in Referring Domains

About R.S. Pollock Law

R.S. Pollock Law is dedicated to providing exceptional legal services, specializing in criminal defense. With a commitment to protecting the rights of clients and offering expert legal representation, R.S. Pollock Law has established a strong reputation in the Oakland area. Their approach is client-focused, ensuring personalized attention and robust defense strategies.

The Challenge

R.S. Pollock Law faced intense competition in the legal market, making it challenging to stand out and attract clients through organic search. To overcome this, a strategic SEO and content marketing approach was required. Our goal was to enhance their online visibility, improve search engine rankings, and drive organic traffic to their website.

The Strategy

How Did We Do It?

SEO
Audit

Conducted a comprehensive SEO audit to identify and fix technical issues affecting the website’s ranking and visibility.

Technical
SEO

Addressed technical SEO issues to improve site performance, user experience, and mobile responsiveness.

Content
Optimization

Optimized existing content and created high-quality, keyword-rich content to enhance user experience and search engine ranking.

Keyword Targeted
Link Building

Built reputable, high-quality backlinks with targeted keywords to improve website authority and visibility.

The Target

How Do The Numbers Look?

With our focused SEO strategies, we were successfully able to achieve the following rankings.

Targeting keywordsInitial RankJune’24
white collar crime defense lawyer oakland ca181
federal criminal defense attorney261
oakland federal criminal defense lawyer221
oakland trial attorney161
oakland federal criminal defense attorney251
federal criminal attorney oakland121
federal criminal defense attorney oakland151
federal criminal attorney oakland ca171
oakland federal criminal attorney171
federal criminal law attorney oakland151
oakland federal criminal law attorney211
federal criminal defense lawyer oakland141
federal criminal defense oakland101
federal criminal defense lawyer461
Oakland federal criminal defense201
white collar crime attorney622
white collar crime lawyerNot in 1002
federal criminal defense lawyer bay area573
federal criminal defense attorney bay area323
federal criminal defense san francisco383
federal criminal defense bay area413
federal criminal defense lawyer san francisco353
white collar crime defense lawyer oakland184
oakland white collar defense lawyer194
white collar crimes attorney oakland ca154
white collar crime attorney oakland144
bay area federal criminal defense344
criminal defense lawyerNot in 1004
criminal defense lawyerNot in 1004
oakland white collar crime attorney165
federal criminal defense attorney san francisco345
san francisco federal criminal defense446
law attorney oaklandNot in 1009
oakland law attorneyNot in 10010
criminal defense attorney oakland5211
criminal law attorney oakland ca5012
criminal defense lawyer oakland ca6412
oakland criminal defense lawyer6613
oakland criminal defense attorney5413
criminal defense attorney oakland ca5213
criminal defense lawyer oakland6113
criminal law attorney oakland4313
oakland criminal law attorney4216
criminal defense lawyer bay areaNot in 10022
bay area criminal defense lawyer7125
bay area criminal defense attorneyNot in 10025
criminal defense attorney bay area4425
law attorney oakland caNot in 10032
criminal defense lawyer san francisco8334
criminal defense attorney san francisco9736
san francisco criminal defense lawyerNot in 10038
san francisco criminal defense attorney9939
oakland law firmNot in 10046
law firm oaklandNot in 10059
law firm oakland caNot in 10060

11x

Increase in Referring Domains

The significant increase in referring domains has enhanced the website's authority and visibility, contributing to improved rankings and organic traffic.

318%

Growth in GMB Views with 20% engagement

The Google My Business profile shows good interaction and is driving potential clients to the website and business location.

Conclusion

The SEO campaign for R.S. Pollock Law has shown impressive results over the course of the campaign. By focusing on keyword optimization, content creation, backlink building, technical SEO, and local SEO, we have successfully improved the client's online visibility, search engine rankings, and organic traffic, resulting in increased conversions and engagement.

200

Growth in Organic Users

318%

Growth in GMB Views

11x

Increase in Referring Domains

261

Growth in Organic Sessions

We’ve driven over

9 0 5 3 2 1 3

leads for clients.

Discover how we can help your business grow

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