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What is Local SEO?

Local SEO helps businesses improve their online visibility for geo-specific keywords or ‘near me’ search queries. With local SEO, you can target prospects, who live within your store’s proximity, and turn them into your customers.

Local SEO is important because most customers look for a business online before visiting their brick-and-mortar store. It’s convenient and saves time – so why not? This modern consumer behavior favors businesses with a local online presence, and that’s why every business, including your competitors, has been investing in local SEO for a long time.

Are you a little late to the party? Don’t worry! We can help you steal the limelight! With our data-driven local SEO services, you can build and nurture your local online presence for lead generation, brand awareness, and conversions.

How Does WYTLabs Local SEO Work?

Local SEO works so well for businesses that it almost seems unfair to those who don’t invest in it. Local SEO provides a level playing field for businesses competing with long-standing establishments. It doesn’t matter who you are or how long you have been in the business, a well-optimized local SEO presence can attract highly targeted customers and boost your conversion rate.

Our team of experts has years of experience managing SEO for local businesses of all sizes. Whether you are a small business with a brick-and-mortar store or a large enterprise operating in multiple locations, we can help you dominate your niche within a specific geographic area.

Let’s understand how local SEO works.

Claim and optimize your Google Business Profile

Claiming your Google Business Profile is the first step in the local SEO journey. It’s a free service offered by Google that lets you control the information that will be displayed online about your business. After claiming your profile, you can optimize it by adding NAP details(name, address, and phone number), images, website link, directions to your store, customer reviews, and more. Adding these details will allow prospects to connect with you over the phone or get directions to your store.

Reputation management

Reputation management is important for every business, more so when you have a brick-and-mortar presence. When you are a local business, most customers know you personally, and your sales hinge on your reputation. Our team of reputation management experts will monitor and manage customer reviews and every other activity that directly or indirectly impacts your online reputation. We also use reputation management software to streamline the process and cover more ground in less time.

Website optimization

Is your website set up correctly for local customers? If not, we will optimize it using the right keywords and content that will not only increase your online visibility but will also drive highly relevant traffic your way. Based on an initial site audit, we will identify opportunities to incorporate geo-specific keywords and personalized content for each location page – making your website super-friendly for search engines and customers alike.

Local link building

Local link building is a different ball game altogether. Our team will discover blogging websites that are popular in your area. Getting a backlink from these websites will help you turn their readers into paying customers. Plus, it will also improve your credibility in the eyes of search engines. Rest assured that all link-building activities will be done manually on real websites with real traffic.

Adapting to Google search changes

Google search changes are every marketer’s worst nightmare, but we always see it coming from a distance. As soon as any Google update rolls out, we quickly improvise our digital marketing strategies so your results remain unaffected. With a strong R&D team, we help you stay one step ahead while your competition keeps wondering what to do next.

Spam fighting

While search engines provide a level playing field for all businesses, some marketers try to skirt the algorithm and gain an SEO advantage through spam activities. Unfortunately, certain spam activities often go unnoticed, helping bad guys rank higher in the SERPs. Our SEO experts can help you eliminate competitors that stoop to spamming. We look for red flags and report spam/fraudulent activities to Google so it can take appropriate actions to right the wrong.

Why Local SEO Is Vital for Your Business

It is obvious that a small business does not stand a chance against a large enterprise with nationwide coverage. However, with local SEO, small businesses do not have to compete with businesses that are 10 times their size. If you are a small business, local SEO can help narrow your focus on customers within your service area. That means you will only advertise to people who are most likely to walk into your store and make a purchase. Furthermore, local SEO eliminates unnecessary competition, which means you don’t have to worry about a competitor operating outside of your service area.

Here are a few more reasons why you should invest in local SEO.

Better online visibility

Customers nowadays look up a business online before visiting their store. Plus, many customers rely on local listings to make preliminary inquiries or get directions to the store. That is why it is crucial for businesses to have a fully optimized local online presence. Local SEO can help increase your online visibility for geo-specific keywords and ‘near me’ search queries, allowing your prospects to discover your business and learn more about your services before they step into your store.

More in-store foot traffic

Unless your store is located at a prime location, a majority of customers will discover your business by chance. It’s your business that we’re talking about; do you want to leave everything to chance? Absolutely not! With a robust online presence, you can reach more prospects looking for your services and point them in your direction. The best part? All of this is possible without a huge marketing budget.

More calls

A phone call is the first step in sales. If you want more calls and inquiries, get your name out there through Local SEO. As your business profile starts showing up for relevant keywords in the local search results, you will receive more phone calls and bookings than before. Furthermore, with Google Business Profile optimization, you can let mobile users contact you with a single tap on the screen.

Build Trust and Authority

A business with a strong online presence is more likely to be trusted than someone with no traces in the virtual world. When people see your business actively posting online and having an up-to-date profile, they will feel confident to contact you and use your services. As a business owner who invests in local SEO, you can reach more customers than you ever can via traditional routes.

Improve conversion rate

Nobody wants to waste their time roaming around the streets looking for a product or service they need immediately. The easiest approach is to get online, type in a search query, and Google takes care of the rest. If your business profile appears in the local search results and it has all the information a prospect needs to make a decision, they are highly likely to contact you and make a purchase.

Increase Sales

Every time your business profile shows up in the local pack, your chances of getting a customer increase significantly. But how you portray your business online matters. This is where our experts come in. We make sure your online presence attracts qualified leads, drives more store traffic, and increases your sales. No matter what you sell, having a solid local online presence can help you sell more of it.

How Our Local SEO Services Drive Lead Generation

Local SEO creates multiple lead channels that translate to more revenue and growth. But that’s easier said than done. At this point, you are probably working on various fronts. You are interacting with customers, managing your inventory/fleet, training and supervising your staff, etc. You will agree that wearing multiple hats spares no time for strategic marketing. Therefore, you will need professional local SEO services who can handle your marketing needs and drive measurable results for your business.

As a full-service local SEO company, WYTLabs provides end-to-end local SEO solutions so you can focus on entertaining leads that we generate for you. From setting up your business profile to ongoing optimization, our team will handle everything from start to finish while maintaining complete transparency. At the end of the campaign cycle, we will share the progress report with you so you can monitor the increase in online traffic after engaging our services.

What Our Local SEO Services Include:

We offer a full suite of local SEO services, including initial audits, research, execution, and reporting. Through our systematic approach to local SEO, we set specific milestones for your business and curate a viable plan to achieve them. While we help you get small wins month on month, we intently focus on the long-term goals that you have set for yourself. Your association with WYTLabs will not be limited to getting a handful of traffic and leads. Rather we strive to forge and nurture long-term relationships with our clients that drive mutual growth. You win, we win!

To give you a better understanding of what we do and how we do it, here’s a breakdown of our local SEO services.

Why Our Local SEO Services are Better Than the Rest?

While Google guidelines keep changing every year, our 15+ years of experience in the industry have taught us how to adapt to changing trends and develop a local SEO strategy that aligns with new algorithms.

15+ Years of Experience

While Google guidelines keep changing every year, our 15+ years of experience in the industry have taught us how to adapt to changing trends and develop a local SEO strategy that aligns with new algorithms.

Specialization in Local SEO

As a local SEO service provider, we have a proven track record of hundreds of satisfied clients. No wonder we are one of the most trusted agencies in the market.

Money-Back Guarantee

While most SEO agencies hesitate to guarantee results, we offer a money-back guarantee in case we fail to generate promised results for you.

Fully In-house Operation

With an in-house team of digital marketers, we make sure your campaign goes as planned without any hurdles or delays. Plus, a dedicated project manager will oversee your campaign and ensure all deliverables are on time.


Local SEO is the method of optimizing your website (and its content) for higher exposure in search engine results when a local-intent search is performed. Because Google is continuously changing the way it displays local business results, succeeding in local search can be difficult. In today’s market, you can’t afford to concentrate purely on one aspect of search. If you want to expand, you need a comprehensive local SEO strategy that directs clients to your company rather than the competitor down the street. Our local SEO specialists have been doing this for a long time. So we know a thing or two about getting things done. We monitor changes in local search and adjust our strategies.

Local search has been around for a long time, but it was constrained because people only used desktops. However, with the recent increase in mobile internet connectivity, mobile search has exploded. So local SEO is becoming essential for the success of any company providing local products or services, as well as local marketers. Localized content and local link popularity are factors, just as they are in Google’s conventional search method, so it’s important to create local landing pages for each of your locations—especially if you have multiple locations—where you should include all the brand name, address and phone, as well as optimise their titles, meta descriptions, and follow SEO best practices.

You should also understand why local SEO is important. Local SEO is what brings customers to you in the first place, not in-person conversations or community efforts.
– It makes you more competitive, and it attracts visitors and new members.
– People Choose to Buy Local
– Sales are Driven by Phone Searches
– SEO is reasonably priced.
Using local SEO benefits to grow your local client base, connect with your local community, raise brand awareness, and gain a better reputation in your area is the way to go.

Local searches now account for nearly half of all Google questions. Even if someone conducts a typical daily search, the likelihood of Google displaying local businesses nearby remains high. Google reported a 900% increase in searches involving the phrase “”near me today/tonight”” from 2017 to 2019. I in an effort to better meet the needs of its searchers, Google began providing more results for geographically-related searches based on:
– Proximity
– Significance
– Prominence
That is, if your business is close to where someone is searching, offers products or services they may be looking for, and has optimized local business listings, you are more likely to be found digitally by prospective consumers.

Local search has been around for a long time, but it was limited because most people used desktop computers. Mobile search, on the other hand, has exploded with the recent increase in mobile internet connectivity. As a result, local SEO is becoming increasingly important for the success of any company offering local products or services, as well as local marketers. Localized content and local link popularity are factors because they are in Google’s traditional search method, so it’s critical to create local landing pages for each of your locations—especially if you have multiple locations—that include all of the brand name, address, phone, and optimize their titles, meta descriptions, and follow SEO best practices.

You can’t afford to focus solely on one aspect of search in today’s market. If you want to grow, you’ll need a comprehensive local SEO strategy that directs customers to your business rather than the competitor down the street. Our local SEO experts have been doing this for quite some time. So we know a thing or two about completing tasks. We keep an eye on changes in local search and adjust our strategies accordingly.

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