Strategy Development

Instead of using a scattered approach across random platforms, we’ll take the time to research and truly understand your audience. Strategy development also considers your industry, the current media landscape, and your competitors. We don’t just market for marketing’s sake.

Collaboration

Once we settle on a paid media strategy, we’ll work with you to make it a reality. If you have a marketing team, we’ll collaborate in a way that allows both them and us to tap into our strengths. Focus on running your business while we set up – and execute – your ad campaigns.

Keyword research

Choosing the right keywords can make or break your PPC efforts. That’s why our growth advisors spend so much time analyzing what people are searching for now, the costs involved, and the best fit for your audience.

Tracking and optimization

Paid media also gives you access to invaluable data. We’ll use this data to track performance, spot the most effective platforms and advertising angles, and decrease your cost-per-lead (CPL) over time.

Ongoing management and reporting

Paid media strategies should evolve with the markets you want to reach. We can’t afford to “set it and forget it.” That’s why our experts continue to execute and refine your strategy while you focus on the daily demands of running a business.

Integration with other traffic strategies

As powerful as paid media is, it’s often just one prong of a broader marketing strategy. Because we’ll do whatever it takes to help you grow, we understand this well. We’ll integrate different strategies in a way where the whole is greater than the sum of its parts.