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Shopify is a popular eCommerce platform that many businesses opt for. It is simple to use and a great way to launch for your success. However, Shopify SEO can be tricky, and here are some challenges to know about:
- Adding tag pages or category pages with content that you want to show. It can become tricky, and you may end up spending hours trying to optimize each tag for the respective products they are used for. You might even have to edit the Shopify theme to fix this issue.
- Implementing canonical URLs can be a challenge. The canonical URLs make it easier for search engines like Google and Bing to understand how these pages are to be arranged so they meet search criteria. These URLs also help search engine bots understand that even if the pages may seem similar, they are different from each other and should be ranked differently.
- The breadcrumb URLs can be arranged in a manner that might not offer any value to the user and can make navigation a hassle. It also negatively affects the bot’s ability to index pages and crawl through the site’s hierarchy. It significantly impacts the user experience of your website if offered & can increase the bounce rate of your website.
- Shopify generates an XML sitemap for every page that you create on the platform. This can create confusion when the crawlbot is crawling through your website in an attempt to index pages. As a result, you will have to manually index each and every page (which, needless to say, is an extremely time-consuming process).
- There’s a chance that multiple variations of the exact content that is already present on a page can be created. These content pieces can be from associated pages with different URLs. Duplicate content is a parameter that is heavily frowned upon by Google and other search engines, resulting in a negative impact on your website. Inability to add alt text to images that are deeply embedded in a Shopify theme. This can create an issue by limiting your website’s accessibility.
- The 70-character limit with title tags can make it challenging for Shopify store owners to add keywords to product titles without encountering an error. It has an impact on how the site looks when it pops up on search engine results pages.
Shopify stores may seem easy to set up, but a lot needs to be done once your business registers on the platform. By working with a Shopify SEO agency like Wyt Labs, you will have access to a dedicated account manager who will be taking care of everything for you. Right from technical set-up, problem fixing, and finding a theme that aligns with the niche your business deals with and helps boost eCommerce sales.
Additionally, having expertise on your side is sure to add more confidence to your business. You will be able to expand more knowing your dedicated account manager will take care of the technical aspect. Moreover, our experts keep themselves updated with the latest happenings in the industry and are quick to update strategies for the continual growth and progress of your store.
The first sign to look for an SEO-optimized Shopify site is where they are ranked on the search engines. When you are working with Wyt Labs Shopify SEO company, our Shopify SEO experts ensure your website is optimized to be at its prime at all times.
Here are the key elements of SEO-optimized Shopify websites:
- The tag pages have been optimized.
- The domain is secured to ensure safe, end-to-end transactions.
- A faster, smoother page loading speed.
- The schema markup strategy has been implemented across the site’s hierarchy.
- The eCommerce store has been optimized for mobile users.
- The important pages have their own search engine rankings.
- Optimized anchor texts have been implemented throughout the site.
- The URL structure is well-constructed and optimized.
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