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REVENUE DRIVEN FOR OUR CLIENTS

$500 million and counting
1
Astounding 167% Organic Traffic Surge: Soared from 64,169 to an Incredible 171,115 in Just One Year!
2
Explosive Organic Keywords Growth: Skyrocketed from 55,844 to a Remarkable 121,176!
3
Link Building Triumph: Referring Domains Soared from 3,477 to an Impressive 5,204!

Company Overview:

ClearVoice empowers brands and agencies with impactful content that boosts their rankings and conversions.

They deeply understand the importance of forging meaningful relationships with customers through helpful and engaging content, meticulously crafted with quality and care. With a vast portfolio of tens of thousands of content pieces, they possess the expertise to create effective, scalable, and budget-friendly content strategies.

Leveraging their ClearVoice platform, they connect businesses to a diverse pool of freelance content creators spanning over 200+ industries, enabling the development of top-notch marketing content. Their dedicated Customer Success Teams oversee the entire content production process, generating unique brand-focused ideas, curating industry-savvy freelancers to craft the content, and ensuring error-free, brand-aligned deliverables.

Challenges

1
Enhancing Money-Making Pages and Blogs:

ClearVoice boasted an impressive quantity of quality content on their website, including numerous blogs, service, and product pages. By optimizing this existing content and consistently publishing new posts, they could have achieved the necessary boost to enhance their organic presence on search engines.

2
Building a Robust Backlink Profile:

ClearVoice had a significant opportunity to secure relevant mentions from top-tier publications. These mentions not only had the potential to boost their rankings and referral traffic but also attract warm prospects with Middle-of-the-Funnel and Bottom-of-the-funnel intent.

3
Precision Targeting:

Due to the high competitiveness of their niche, we devised a blended strategy that targeted both competitive keywords and low-competition bottom-of-the-funnel transactional keywords. Following the 80-20 rule, a concept that suggests 80% of the results or outcomes are typically derived from 20% of the efforts or inputs. This approach aimed to achieve a swift and favorable return on investment (ROI).

4
Addressing Technical SEO Concerns:

During the website analysis, we identified several technical SEO issues that may be hindering ClearVoice’s search engine performance. These issues could include improper site structure, duplicate content, broken links, slow loading times, mobile responsiveness problems, and other technical aspects that need optimization. Resolving these technical SEO challenges is crucial to ensure search engines can crawl and index the website effectively, leading to improved rankings and visibility.

Steps & solution:

1. Market and keyword Research

We performed an extensive analysis of ClearVoice’s main competitors on the search engine results pages (SERPs) to gain insights into their strategies. By identifying the keywords responsible for driving the most traffic to their websites, we gained valuable information. Moreover, we evaluated the level of competition within their niche, taking into account factors like Domain Authority (DA) and Domain Rating (DR) of the top-ranking sites.

Considering the intense competitiveness of the industry, we realized the importance of addressing multiple aspects, including Technical SEO and building authoritative backlinks. Below are examples of some challenging keywords that highlight the obstacles in achieving top rankings for them:

2. Comprehensive SEO Strategy

Having completed a thorough website analysis, competitor research, and top keyword identification, we have devised an all-encompassing SEO strategy. Below, you’ll find an overview of the comprehensive plan, addressing all crucial aspects.

3. Execution

With the plan in place, it was time to take action, and we have already begun implementing the first point outlined in the strategy.

SEO Account Setup & Technical SEO Foundation Work (110+ parameters covered):

We completed a comprehensive Technical SEO Audit, covering various critical aspects, including Website Crawlability, Indexing Status, URL Structure, Website Speed, Mobile-Friendliness, Website Architecture, XML Sitemap, Robots.txt, HTTPS and Security, Canonicalization, Cannibalization, and more.

Advanced Keyword Research:

During the keyword research phase, we conducted an in-depth analysis of the website and identified highly effective keywords to boost traffic.

Our selection criteria included:

  • High Search Volume Keywords.
  • Keywords utilized by our competitors to drive traffic.
  • Low Hanging Fruits/ Striking distance- Keywords with the potential to drive substantial traffic.
  • Keywords with traffic-driving potential that are currently struggling to rank on the 1st page.

Backlink Audit/Backlink Detox:

We meticulously examined all the backlinks using various tools such as Ahrefs, SEMrush, and Google Search Console. Each link underwent manual review, considering relevance, toxicity, spam score, and overall link quality. Any problematic or harmful links were addressed by submitting disavow requests in Google Search Console.

Competitor Research:

Our comprehensive research delved into our competitors’ strategies, strengths, and weaknesses, providing valuable insights for our own SEO efforts. We surpassed mere competitive analysis by anticipating future trends and strategically mapping out a path to optimize areas of opportunity that are still unknown to your competitors. This proactive approach ensures that we stay ahead of the game and capitalize on untapped potential for your business.

Content Strategy

Landing Page Content Refresh

As part of our content strategy, we embarked on a comprehensive refresh of the landing page content on Clearvoice’s website. By conducting an in-depth analysis of user behavior, engagement metrics, and studying top-ranking SERP competitors’ content, we identified areas for improvement and implemented changes to create more compelling and relevant content. The landing page content now seamlessly aligns with the overall branding, effectively communicates the value proposition, and encourages visitors to take desired actions, such as signing up, making a purchase, or contacting the company.

On-Site Blog Articles

To fortify Clearvoice’s content marketing efforts, we focused on creating high-quality and informative on-site blog articles. Our content team conducted extensive keyword research and competitor analysis to identify relevant topics and address the interests and pain points of the target audience. Each blog post is crafted to provide valuable insights, actionable tips, and solutions to the readers’ queries. By regularly publishing fresh and engaging blog content, our aim is to establish Clearvoice as an authoritative voice in the industry, drive organic traffic, and foster meaningful connections with the audience.

Social Media Content Creation

In addition to the website content strategy, we curate captivating social media posts that leverage social signals for SEO benefits. These posts enhance Clearvoice’s online presence, engage the audience, and improve search engine rankings. Social signals, like likes, shares, and comments, indicate content relevance and popularity to search engines. By creating engaging social media content, we spark conversations, increase brand awareness, and foster a vibrant community, attract backlinks, sending positive cues to search engines and contributing to better visibility and organic traffic growth.

Link Building

Manual Outreach (Including 600+ Word Articles)

In our link building endeavors, we proactively engage in manual outreach to relevant and authoritative websites. By crafting high-quality articles, each exceeding 600 words, we offer valuable and informative content tailored to the target websites’ audiences. Through personalized communication, we seek opportunities for guest posting and earning contextual backlinks. This approach fosters meaningful relationships with website owners, facilitating a mutually beneficial exchange of valuable content and quality backlinks.

HARO Links

As a core aspect of our link building strategy, we leverage Help a Reporter Out (HARO), a platform that connects journalists and experts. Vigilantly monitoring relevant queries pertaining to the digital marketing industry on HARO, we promptly respond with well-researched and insightful contributions from ClearVoice’s experts whenever suitable opportunities arise. By securing mentions and citations in reputable publications through HARO, we acquire valuable backlinks, enhance our online reputation, and bolster ClearVoice’s visibility as a reliable industry authority.

Press Releases

An additional critical component of our link building efforts involves crafting compelling press releases. These releases showcase significant milestones, product launches, new services, industry insights, or other noteworthy developments within ClearVoice. Strategically distributing these press releases to various media outlets and news platforms allows us to secure valuable backlinks that contribute to ClearVoice’s online credibility and visibility. Moreover, press releases attract the attention of journalists, bloggers, and potential business partners, creating opportunities for further coverage and collaborations.

Outstanding Achievements in One Year:

Over the course of just one year, our efforts in implementing a comprehensive content marketing and SEO strategy have yielded remarkable results, driving significant growth and success for ClearVoice:

Astounding 167% Organic Traffic Surge

ClearVoice’s organic traffic witnessed an unprecedented surge, skyrocketing from 64,169 visitors to an incredible 171,115 visitors in just one year. This astounding increase in organic traffic demonstrates the effectiveness of our content marketing and SEO initiatives in attracting more organic visitors to ClearVoice’s website.

Explosive Organic Keywords Growth

Our strategic focus on keyword research and optimization led to explosive growth in organic keywords. ClearVoice’s keyword portfolio expanded from 55,844 to a remarkable 121,176 keywords, enabling the brand to rank for a broader range of relevant search terms and gain increased visibility across various search engines.

Link Building Triumph

We achieved a remarkable triumph in link building, as the number of referring domains soared from 3,477 to an impressive 5,204. Through manual outreach, strategic partnerships, and leveraging Help a Reporter Out (HARO) opportunities, we secured valuable backlinks from relevant and authoritative websites. These high-quality backlinks not only boosted ClearVoice’s search engine rankings but also enhanced the brand’s online credibility and authority within the industry.

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Testimonial

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Absolutely transformative! Our organic presence skyrocketed after partnering with this marketing agency. They truly understand our target audience and crafted a content strategy that drives exceptional results.

Sahil Kakkar
CEO at Rankwatch

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