13 Best B2B eCommerce Platforms for Your Business

Today’s B2B business isn’t just about a great product or solid customer relationships. To buy, they now expect a smooth (ideally digital-first) process. If you are a wholesaler, manufacturer, or distributor, a B2B eCommerce platform helps you sell smarter, manage bulk orders efficiently, and keep your customers happy.

The industry is growing faster than ever, with the global B2B eCommerce market expected to reach $20.9 trillion by the end of 2024. Today having a strong online presence isn’t just optional — it’s critical to your long term success.

There are so many platforms out there that it becomes a task finding the right one. To simplify things for you, below is all there is to know about B2B eCommerce platforms, and a list of the 13 best B2B ecommerce platforms to consider curated by the providers of the ecommerce marketing services.

What is a B2B eCommerce Platform?

B2B platforms have a different focus than B2C ones, as they deal with bulk orders, custom pricing, account-based purchases, long-term relationships with clients, and more.

These platforms allow businesses you own to completely oversee pricing, inventory, and client management, all while making it easier for clients to make purchases. Businesses can automate critical sales processes, such as order approvals and invoicing, or recurring purchases, rather than managing sales manually.

80% of all B2B sales interactions will be digital by the year 2025 and adopting a solid eCommerce strategy is imperative for companies.

Why B2B Companies Need an eCommerce Platform

B2B sales have changed. Buyers research online, compare options and expect seamless transactions. Without a B2B eCommerce platform in place, businesses can quickly lose customers to competitors who provide easier and quicker order alternatives.

So here’s why B2B businesses should have an eCommerce platform.

• 80% B2B buyers use online channels to make purchases — digital sales are so much more important now.
• Mobile B2B sales are growing with 4 out of 5 buyers using mobile for product research and purchase.
• In 2023 U.S. B2B eCommerce sales neared $2 trillion, which is more than double the amount in 2019.

Offers a competitive edge If you want to keep your business up to date, a B2B eCommerce platform is the best option, you will be able to manage large numbers of transactions, handle bulk order processing, and provide a seamless shopping experience.

Key Benefits of B2B eCommerce Platforms

1. Boosted Sales and Revenue

This allows businesses to sell around the clock without the dependence on sales reps, which ultimately improves their sales and revenue. Businesses are no longer bound by business hours to place orders, increasing order volume by a factor. See, the global B2B eCommerce market is projected to account for $36 trillion by 2026, at a compound annual growth rate (CAGR) of about 14.5%. As businesses increasingly move to digital purchasing, it works the other way, too: having an online sales channel means wholesalers, manufacturers, and distributors can win more customers, lower operational costs, and take sales teams global without needing to grow headcount.

2. Better Customer Experience

An online shopping experience that is seamless and easy to navigate is an expectation, not an option. According to research, a good number of B2B buyers have a bad shopping experience on B2B websites because of complicated navigations, no clear pricing, and inefficient order process. We learned that a B2B eCommerce platform streamlines the purchasing process by providing self-service, custom pricing, simple reordering, and powerful search capabilities. The buyers can rummage through product catalogs, place bulk orders, and even receive shipments in real time, all without going back and forth. A frictionless purchasing process results in better customer experience done with the help of expert ecommerce web design services leads to greater loyalty and sales.

3. Improved Operational Efficiency

The processes of manually processing orders, invoicing, and tracking inventory slow business operations and lead to risk of human errors. A B2B eCommerce platform automates these processes, therefore relieving employees from a lot of workload and guaranteeing precision. They can automate order approvals, payment processing, invoicing, inventory updates, etc., which reduces the necessity for manual actions. With less bottlenecks, businesses can expedite double the number of orders, thereby reducing labor expenses and limiting the chances of errors during order fulfilment. When businesses can use the power of Ai, then they can focus on business growth, new customer acquisition, and market expansion instead of wasting resources in mundane tasks.

4. Actionable Insights and Analytics

One of the most significant advantages of B2B eCommerce platforms is that they allow businesses to monitor and analyze sales trends, customer behavior, product performance, and other key metrics in real-time. Advanced analytics tools help businesses track which products are selling well, which customers are making repeat purchases, and what pricing strategies are most effective. This is the information that companies use to optimize marketing campaigns, adjust pricing dynamically and find cross-sell and upsell opportunities. Businesses that use sales tracking tools can utilize detailed reports to ensure informed decisions and drive revenue, from improving customer retention to reducing costs associated with overstocking or stockouts through inventory forecasts and customer insights.

5. Scalable and Flexible Solutions

When a company starts expanding, it needs a B2B eCommerce platform that will grow with it. Whether entering new markets, fulfilling higher order volumes, or integrating sales with new channels, a scalable platform facilitates these growth transitions seamlessly and without disruption. Advantages of Cloud-based B2B E-commerce Solutions Cloud B2B E-commerce solutions are flexible and can adapt to the shifting customer needs, seasonal changes, and international buying/selling. Easily onboard new buyers, add new product lines and be connected to third-party logistics providers. With a strong platform in place, businesses can flourish without the constraints of legacy systems or manual processes, ultimately achieving long-term success in a world that is becoming more digital every day.

Essential B2B eCommerce Platform Features

1. Advanced Access Control

While B2C requires the same level of access for everyone, B2B platforms require different levels of access for wholesaler/distributor/corporate clients.

2. Customizable Pricing, Payments, and Ordering

There is no one-size-fits-all to B2B pricing. Platforms must support:

• Customer-specific pricing (volume discounts, contract pricing).
• Flexible payment options (net terms, ACH transfers, invoicing).
• Bulk and repeat ordering to simplify purchases.

3. Heavy Focus on Customer Experience

As such, with B2B digital sales projected to attain $3 trillion by 2027, creating an intuitive shopping experience is critical.

4. Seamless and Secure Checkout

B2B platforms also need to accommodate multiple payment methods, purchase orders, and automated tax calculations.

5. Easy Integration with Multiple Sales Channels

It is integrated with ERP, CRM and inventory management tools for smooth operations.

13 Best B2B eCommerce Platforms

1. Shopify Plus

Best for: Mid-size and large businesses.

Shopify Plus, an enterprise-level eCommerce platform, is geared toward businesses that need to scale (and those that need flexibility). It’s a prime recommendation for the ecommerce SEO services providers. It provides customized pricing, bulk ordering and a wholesale storefront feature that allows B2B merchants to sell directly to businesses with separate pricing structures. With seamless integration to leading ERP and CRM solutions, businesses can streamline inventory management, payment processing, and sales tracking with Shopify Plus done with the help of experts offering Shopify marketing services. Its advanced security, around-the-clock assistance, and customizable checkout experience make it a top choice for high-volume sellers.

2. BigCommerce

Best for: Businesses needing flexibility.

BigCommerce is an all-in-one B2B eCommerce solution, catering to wholesalers, manufacturers, and distributors. It features advanced pricing controls, enabling businesses to generate customer-specific pricing, volume discounts, and custom quotes. The solution allows for bulk order processing which is ideal for businesses that manage larger transactions. Native integrations for ERP, CRM, and PIM systems allow businesses to easily manage inventory, track customer relationships, and optimize the sales pipeline. To improve reach sales, B2B sellers can connect with Amazon, eBay, and Google Shopping for selling at multi-channel with BigCommerce features. Its secure and scalable framework guarantees seamless business operations. Along with this flexibility and ecommerce ppc services one can do wonders in the ecommerce space.

3. WooCommerce B2B

Best for: WordPress users.

WooCommerce B2B is perfect for those who use WordPress as their eCommerce platform. It turns a regular WooCommerce store into a complete B2B marketplace with functionality like bespoke pricing, tax exemptions, bulk order discounts and so on. With the right tools,expert guidance from B2B ecommerce experts like Wytlabs businesses can build separate price levels for wholesale and retail customers, define minimum order quantities, and provide unique discounts for bulk orders. It also facilitates customer-specific catalogs, so businesses can decide what products to display based on user roles. The WooCommerce solution for the B2B market is flexible and adaptable as it has seamless integration with third-party plugins, making it a customizable e-commerce solution.

4. Salesforce Commerce Cloud

Best for: Enterprises needing CRM integration.

Salesforce Commerce Cloud is an extremely robust B2B eCommerce solution that was created for large businesses with intense customer relationship management (CRM) integration. Artificial Intelligence-driven recommendations are utilized by the platform to aid businesses in personalizing their customer experiences, improving product listings, and boosting sales. Real-time data insights enable organizations to monitor buyer behavior, automate pricing strategies, and improve lead generation. Multi-channel Selling: With the Salesforce Commerce Cloud, B2B sellers can manage transactions across multiple marketplaces, social, and direct websites. Its automation capabilities allow businesses to streamline workflows, minimize mistakes, and enhance customer engagement through real-time communication channels and support mechanisms.

5. SellersCommerce

Best for: Simple, user-friendly B2B sales.

SellersCommerce is a very simple B2B eCommerce platform for business owners who want a simple interface with a powerful backend for wholesale and bulk ordering. Business can define pricing, product catalog, and streamline bulk orders with minimal effort. This software also features integrated inventory tracking tools, which help wholesalers and distributors manage stock levels more easily. With features that include mobile-responsive design, automated reordering, and integrated third-party payment gateways, SellersCommerce ensures a seamless buying experience. It makes an absolutely good solution for b2b solutions at best prices for those businesses wiht little setup complexity.

6. SAP Commerce Cloud

Best for: Large businesses.

SAP Commerce Cloud is a market-leading, one of the best B2B ecommerce platforms that is highly scalable business-to-business (B2B) eCommerce platform designed and built for enterprise level companies that require deep Root in Physiology, Physiology, and AI-powered analytics. It assists manufacturers, distributors, and wholesalers to control complex sales cycles, pricing models, and inventory easily. Its unique feature is the intelligent customer segmentation based on buyers’ behavior, with this information businesses can make personalized prices and promotions. SAP Commerce Cloud also offers omnichannel sales capabilities to help their clients manage transactions across multiple platforms, including physical locations, online stores, and mobile apps. Its AI-based recommendation engine improves customer experience and results in better conversions.

7. NetSuite SuiteCommerce

Best for: Businesses using NetSuite ERP.

NetSuite SuiteCommerce is an integrated ERP B2B eCommerce platform that gives you a seamless flow of business between your web store and backend This platform is particularly good for businesses already using NetSuite’s ERP system, syncing inventory, customer data, pricing, and order fulfillment in real time. It supports B2B-specific pricing models, bulk ordering, and contract-based purchasing, making it a great fit for manufacturers and wholesalers. It also includes multi-channel selling, automated invoicing, and self-service account management for B2B buyers, facilitating seamless transactions while relieving business owners of manual tasks.

8. Magento (Adobe Commerce)

Best for: Businesses needing customization.

Magento (Adobe Commerce) is a powerful B2B eCommerce platform that has a high level of flexibility and scope for customization, which is mainly used by businesses that need advanced bulk ordering, detailed customer segmentation, and API integrations. It includes a custom workflow feature that enables the business to define detailed rules around pricing, discount structures, and payment methods. Magento allows businesses to manage multiple storefronts through a single dashboard, which makes it the perfect solution for enterprises selling in various markets or regions. Magento enables businesses to create personalized shopping experiences with AI-based personalization, real time inventory tracking, and robust reporting tools. But it needs technical skills, so it is more appropriate for businesses with their own development teams.

9. Oracle Commerce

Best for: Large businesses.

Oracle Commerce is one of the best B2B ecommerce platforms that is feature-rich B2B eCommerce platform designed for global enterprises needing advanced multi-channel selling tools, AI-driven insights, and deep integrations with Oracle’s ERP and CRM solutions. Real-time customer insights, automated price optimization, and an advanced product recommendations engine, Concila can help businesses boost your revenue through a personalized shopping experience. Oracle Commerce also enables multi-site management so businesses can manage multiple storefronts from a single interface. It supports complex B2B transaction scenarios and is capable of managing extensive product catalogs and multi-currency pricing. It uses enterprise-grade security to keep transactions safe and compliant.

10. CS-Cart

Best for: Cost-effective B2B sales.

CS Cart is self-hosted B2B eCommerce software that is aimed at manufacturers, wholesalers, and distributors looking for a cost-effective solution. It offers customized pricing, bulk discounts, and customer segmentation, enabling businesses to adapt their pricing strategies for various buyers. Developed by its parent company, Simtech, CS-Cart has a built-in multi-vendor marketplace functionality that allows companies to sell products from multiple vendors or suppliers in one storefront. It also includes impressive order management tools, a flexible payment processor and predictive inventory management — everything you need to keep your business running. Because it is self-hosted, businesses can fully control their store’s data, security, and customization, which is an appealing option for price-sensitive businesses.

11. Znode

Best for: Multi-storefront businesses.

Znode is a B2B eCommerce platform that allows businesses to manage multiple storefronts, B2B and B2C sales, and complex product catalogs from a single point. Shopify provides multi-tenant architecture which helps businesses to develop and oversee diverse online stores from a singular centralized platform. Good for wholesalers/manufacturers selling through multiple customer segments or to different markets Over 89% of brands state they were successful at providing a personalized shopping experience with Znode’s supported features for advanced product catalog management, custom pricing, and role-based access control. Having an API-driven architecture, it integrates easily to any ERP, CRM, and even PIM systems to keep your operations flowing with ease.

12. Virto Commerce

Best for: Modular solutions.

Virto Commerce, the open-source B2B eCommerce platform, offers high flexibility and an extensive range of options for businesses that want to pursue a custom API-driven development. Supports modular structure: businesses can add, alter, or remove features as per requirements. This makes it one of the best for companies that need a completely customized eCommerce environment. It enables product optimization for sales through features like advanced customer segmentation, contract-based pricing, and tailored product recommendations. 4. Virto CommerceIt is an extensible eCommerce framework with strong integration capabilities with ERP, CRM, and third-party applications. The cloud-based infrastructure helps high performance and scaling up for growing businesses.

13. LogiCommerce

Best for: Mid-sized B2B companies.

LogiCommerce is an all-in-one B2B eCommerce solution designed for mid-market companies and brands that need greater control over their buying processes with features like advanced order management, real-time inventory, and ERP integrations. With features like customizable pricing structures, automated workflows, and flexible payment options, LogiCommerce is suitable for wholesalers and manufacturers. Features like multi-storefront management enable businesses to expand into new markets seamlessly. Its intuitive UI and cloud deployment make setup and management seamless. With built-in SEO tools and marketing automation, LogiCommerce also helps businesses deliver a seamless customer experience while driving traffic and maximizing conversions.

Conclusion

In 2024, the size of the global B2B eCommerce market is $30.42 trillion and it will be $66.89 trillion by 2029. B2B marketplaces are projected to exceed $350 billion in sales in 2024, indicating a clear trend towards online transactions.

The best B2B eCommerce platform for your business will vary depending on your size, industry, and sales approach. Be it a straightforward solution or a customizable system, an investment in the right platform ensures better productivity, increased sales, and ultimate success. Don’t shy to take help from expert Shopify SEO services providers.