Best Ecommerce Platforms for SEO Growth of Your Business

In this era of digital-first, businesses are either thriving or sinking depending upon their visibility on the internet. For eCommerce shops, visibility is about searchability. Search engine optimization (SEO) brings the backbone of this visibility and finding the right eCommerce platform can be the game changer for you to rank higher on search engines like Google.

The global eCommerce platform market was valued at USD 8.58 billion in 2023 and will register a 18.1% CAGR during the period 2024 to 2030. From that expansion standpoint, that is quite an explosive growth; you can’t go wrong (given contributing factors) making the right choice of one so vital to a businesses operation. The peculiar aspect of this is that where there are a whole lot of choices available, this one matters as well in empowering this to do all the things you want it to do to promote a business with rising competition.

We provide real data and practical insights that will help you make a well-informed decision when choosing the best eCommerce platform for SEO in this blog.

Shopify

Features

With a U.S. market share of 2.68 million stores, Shopify powers over a quarter of online businesses in the country and provides user-friendly functions and can even make an online shop possible to administer by new retailers. With regard to the issue of search engine optimization, Shopify not only complies with basic demands; instead, this service is abundant with a myriad of useful functionalities which help one rank a shop as higher in a search machine.

• Editable Metafields

  Metadata is important to let search engines know what your website has, and Shopify makes it easier. You can change title tags and meta descriptions for each page, product, and collection. Shopify also allows image alt text, which is an important aspect of helping your site rank in Google Images. With this flexibility, you can target the right keywords and ensure every part of your store is optimized for visibility.

• Fast Loading Speeds

  Website speed directly influences both SEO ranking and user experience so take help of experienced Shopify website design services. Shopify works on highly optimized servers, so it loads your store fast even with a traffic increase. Many of the themes available are designed for speed, ensuring that there is a minimum amount of code. Loading faster means people bounce less. That’s a signal to Google that your site actually provides value.

• Mobile-Responsive Themes

  Google favors mobile-friendly websites. And if you are wondering how to make your website mobile friendly? Shopify delivers themes that automatically adjust according to screen size. From smartphones to tablets and desktops, your customers browse comfortably, ensuring that your site looks professional and polished. This responsiveness improves your SEO while delivering an unbroken shopping experience for visitors.

• SEO-Friendly URLs

  Shopify automatically generates clean, keyword-friendly URLs. For example, instead of a confusing structure like www.yourstore.com/product?123, Shopify creates URLs such as www.yourstore.com/products/shoes. This clarity helps search engines understand your site’s structure and improves your chances of ranking for target keywords.

• Apps for Advanced SEO

  The Shopify App Store has several tools to enhance your SEO. Apps like SEO Manager, Plug In SEO, and Smart SEO offer structured data generation, broken link detection, and automatic meta tag creation. This allows beginners to take care of complicated SEO tasks without hiring an expert for ecommerce SEO services.

• SSL Certification

  Security is essential for both the search engine and shopper. Shopify automatically includes an SSL certificate on each store so data is encrypted for customer protection. Besides security, SSL certification has another great advantage: a ranking boost. This is because Google considers HTTPS to be a ranking factor.

Wix eCommerce

Features

Wix is very far from being the simple website builder that once was. Today, Wix holds a 3.6% market share, making it a strong contender for small and medium-sized businesses looking for an easy-to-use eCommerce solution.

• Drag-and-Drop Builder

  Wix provides a drag-and-drop interface, allowing you to create an SEO-friendly site without coding. You can place elements exactly where you want and easily customize layouts. This makes Wix appealing to beginners who need a professional-looking store that is in alignment with SEO best practices.

• Customizable SEO Settings

  Using Wix, you can fine-tune crucial elements for SEO, including meta titles and meta descriptions; change image alt text for each page; and obtain a list of suggestions from an SEO Wizard that builds recommendations based on the content of your store, step by step, to further optimize your store.

• Automatic Mobile Optimization

  Mobile usability is important for SEO, and Wix ensures that all sites are mobile-friendly by default. You also have the preview and tweaking options to make sure it’s the best-possible visitor experience on a smaller screen.

• Fast Loading Time

  Wix’s servers are optimized for performance, and their advanced caching system cuts load times for repeat visitors. The faster the loads, the better your rankings will be and more engaged users are going to be as they have a higher probability of staying in your store.

• Free SSL

  All Wix sites come with SSL encryption. It helps maintain customer trust and Google requires HTTPS in order to be indexed.

• SEO Apps

  Wix also provides integration with some tools such as Site Booster to enhance your business’s local SEO by adding a business’s data to local directories and connecting with Google Analytics, and Google Search Console for advanced metrics.

BigCommerce

Features

The BigCommerce software is another one of the best ecommerce platforms for SEO. It is developed especially for fast-moving businesses. SEO capabilities are developed robustly to support enterprise-level features and accounts. It is the best platform. for large products and handling scalable traffic.

• Built-in Features of SEO

  BigCommerce features editable fields for title tags, meta descriptions, and alt text. Canonical tags are also supported to avoid duplicate content problems. Schema markup is straightforward to add so that search engines can display rich results such as product ratings or availability directly within the search listings.

• Content Delivery Network (CDN)

  BigCommerce employs Akamai CDN, so your store loads quickly, regardless of your customers’ locations. By diffusing your website data across the global servers, a CDN reduces the latency and enhances the load-time, thus having an impact on your SEO ranking.

• Customizable Robots.txt and 301 Redirects

  You can set up your robots.txt files to instruct the search engines where to crawl on your site. BigCommerce also makes it rather easy to set up 301 redirects to keep all the traffic from migrating away when reorganizing the site or getting rid of unwanted pages.

• AMP Support

  BigCommerce supports AMP category and product page pages. AMP helps improve your mobile device loads, giving you a better opportunity at higher mobile searches.

• Mobile-Friendly Templates

  All BigCommerce templates support mobile use; therefore, this does not entail extra work with regard to mobile-friendliness, a weighty factor from Google in regard to ranking.

Magento

Features

Magento Adobe Commerce is suited for businesses wanting a highly personalized platform. Complex compared to alternative solutions, no other solution offers the potential for SEO configurations as flexible, though.

• Fully Controllable with SEO

  Magento allows you to control each and every detail of SEO, from meta tags to a structure on your site. You can create specific product URLs, add alt text to images, and optimize the XML sitemap with ecommerce web design services so that all your important pages get indexed.

• Customizable Robots.txt

  You can control search engine interaction with your site through use of robots.txt files. You’ll find the fine-tuning level necessary to avoid all kinds of duplicates and indexed private pages.

• Rich Snippets Included

  Rich snippets are very vital for eCommerce store sites since they adds more detail, such as prices, reviews, and status, to their products on a search result page. Magento provides you with an out-of-the-box rich snippet that enhances the click-through rates.

• Advanced Reporting

  Magento’s reporting tools go beyond the basics, offering insights into customer behavior, search terms, and SEO performance. These reports make it easier to identify what’s working and where adjustments are needed.

• Scalability

  Magento is built for growth. Whether you’re adding thousands of products or handling increased traffic during a sale, the platform can scale without compromising performance.

Shoporama

Features

Shoporama is lesser-known but one of the best ecommerce platform for SEO for businesses that prioritize SEO. It doesn’t have the global reach of Shopify or Wix, but it does focus on clean code and optimization.

• Clean Code

  Shoporama makes sure every line of code is optimized for performance. This clean structure reduces load times, making your site faster and more user-friendly, which are both critical for SEO.

• Customizable URLs

  The platform enables you to create descriptive, keyword-rich URLs. Clean URLs not only look professional but also make it easier for search engines to understand your site’s content.

• Advanced SEO Tools

  Shoporama includes features for canonical tags, meta descriptions, and keyword tracking. These tools help you maintain best practices and fine-tune your SEO strategy.

• Fast Servers

  Shoporama’s hosting infrastructure is speed-oriented. Faster page loads increase your search engine rankings and keep customers on your site longer.

• Easy-to-Use Dashboard

  The platform offers a simple dashboard to run your store. You don’t have to be tech-savvy to change SEO settings, which makes it user-friendly for small business owners.

Squarespace

Features

Squarespace is one of the best platforms that powers 14.49% of online stores in the U.S. when it comes to stylish designs and an easy user interface, making it a go-to for creatives and small businesses.

• Beautiful, Responsive Designs

  All Squarespace templates are beautiful and responsive. They will adjust automatically according to the size of different screens. A beautiful, mobile-friendly website improves visitor retention and SEO.

• Built-In SEO Features

  Squarespace includes built-in tools for editing meta tags, descriptions, and image alt text. It also generates clean sitemaps, which will speed up search engines indexing your site.

• Automatic SSL

  All Squarespace sites come with SSL encryption. This helps keep customer information safe and also gets you a slight ranking advantage on Google.

• Rapid Load Times

  The backend infrastructure of Squarespace is optimized for speed, so your website should load up pretty quickly, even at peak hours.

• Blog Features

  A strong blog can boost your SEO by targeting relevant keywords and providing valuable content for your audience. Squarespace’s blogging tools make it easy to publish posts, integrate media, and format content.

WooCommerce

Features

WooCommerce is a plugin designed for WordPress, combining the unparalleled flexibility of WordPress with specialized eCommerce tools. It’s a perfect fit for businesses that want full control over their online store while leveraging WordPress’s vast ecosystem.

• Full SEO Control

  WooCommerce benefits from the dominance of WordPress, which is undoubtedly the most SEO-friendly platform that exists. With it, you can customize nearly every aspect that has to do with SEO – title tags, meta descriptions, alt text for images, and heading tags. So, your pages and products will be optimized in order to rank well on the search engines. You can further optimize blog posts, category pages, and even landing pages. This makes it easier to rank for a wide variety of keywords and drive organic traffic.

• SEO Plugins

  WooCommerce seamlessly integrates with powerful SEO plugins such as Yoast SEO and Rank Math, so you get step-by-step guides on making improvements to your SEO. The plugins not only help you optimize your content but also assist in the use of structured data (rich snippets) and keyword usage evaluation. Yoast SEO, for example, provides real-time feedback for readability, keyword density, and internal linking opportunities. Rank Math offers advanced settings such as automated schema generation and Google Analytics integration.

• Mobile-Friendly

  Most of the WooCommerce-compatible themes are responsive, which means your store will perform just as well on smartphones, tablets, and desktops. Mobile-friendliness is important since Google favors mobile-first indexing; that is to say, how your site works on mobile directly impacts your rankings. Furthermore, WooCommerce offers plugins and settings to enhance the mobile shopping experience, including mobile-friendly payment gateways and quick-loading designs.

• Customizable URLs

  You’ll find that with WooCommerce, you’ll have absolute control over your products, pages, and post URL structures. Clean URLs full of keywords can easily be deciphered by a search engine. So, to drive rankings forward, you will end up tailoring a URL on a product such as www.mystore.com/organic-soap instead of one that appears general or a more complex URL at www.mystore.com/product1234.

• Vast Community

  WooCommerce is backed by millions of developers, designers, and users worldwide. This means you’ll have plenty of tutorials, forums, free and paid plugins, and other resources available. The community ensures that you can quickly find a solution to common problems, get best practices, and catch up with the latest in SEO.

Weebly

Features

Weebly is an outstanding eCommerce website that is easy to use for newbies. It’s most well known for its ease of use in a small business setting or for individuals wanting to build an online store without messing with complex settings or coding.

• Easy SEO Settings

  Weebly streamlines the process of optimization by enabling editors to change most critical elements. These include titles, meta description, alt texts, and URLs-all of which can be easily identified and changed inside the application-so it is even easier for a noob to upgrade his store on SEO. Finally, Weebly gives elementary SEO prompts to direct users to create better optimization.

• Responsive

  All the Weebly templates are responsive, so it would automatically adjust itself to the difference in screen size. Mobile responsiveness is a requirement because more than 50 percent of internet traffic is being generated from mobile devices. With a good responsive design for mobile, sites rank higher under Google’s new mobile-first indexing.

• Fast Speeds

  Your infrastructure would provide speedy loading, which is vital not only in terms of user experience but also in search engine rankings. Actually, slow-loaded pages usually lead to an increased rate of bounce, to your disadvantage. With Weebly’s reliable hosting and efficient coding, your site stays fast, even when people are visiting in a wave.

• SSL Certification

  Weebly provides an SSL certificate, which secures your website by encrypting customer data. Search engines rank secure sites higher, and having HTTPS in your URL will make visitors feel safe to make purchases.

• Built-in Blogging

  Weebly’s blogging feature makes it easy to create and manage blog posts. Blogging is a great way to target additional keywords, attract organic traffic, and provide valuable content that engages your audience. The platform also supports basic blogging SEO features like tags and categories, further enhancing visibility.

OpenCart

Features

OpenCart is a free, open-source eCommerce experience that allows business owners to fully customize the product. Its openness makes it suitable for budget-conscious companies looking for something flexible and scalable.

• SEO Friendly URLs

  Clean and keyword-friendly URLs are supported in OpenCart; this is always good for enhancing search engine rankings. Confusing numbers or symbols as URLs won’t be seen here in OpenCart since your URLs are readable and are descriptive both to search engines and customers to know what is found on the page.

• Custom Meta Tags

  You can personalize meta tags for each product, category, and page with OpenCart. This includes title tags and meta descriptions, which are the primary drivers of click-through rates from search results. The platform also allows you to add custom meta keywords, thus making it easier to target specific search queries.

• Lightweight Framework

  OpenCart is designed to be lightweight, which means it does not require heavy server resources for it to run. This makes it load faster in your store, which is directly proportional to the user experience and the ranking of your website in the search engines.

• Free Extensions

  OpenCart also provides many free and paid extensions that can make your store improve its SEO. Some of the popular SEO extension categories include advanced URL structuring tools, sitemap generation, and keyword analysis tools. Such extensions make it relatively easier to follow the best practices for SEO without too much technical background knowledge.

• Multilingual Support

  For those retailers targeting a whole different nation and its clients, OpenCart also offers a powerful multilingual solution. It’s possible to host various versions of your shop site in other languages, ensuring better access for those international clients and good optimization on native search engines for them.

Volusion

Features

Volusion is one of the mid-tier eCom solutions. Actually, the site is praised for its well-balanced simplicity and functionality. That way, the average business with specific requirements about tools could like it most due to price advantages.

• Custom metadata

  Volusion offers complete control over metadata for each product, category, and page. You can easily edit title tags, meta descriptions, and alt text to improve your site’s relevance for targeted keywords. This flexibility ensures your store is optimized for both search engines and user intent.

• Integrated Blogging

  Though Volusion is not quite as feature-intensive as WordPress, it still sports a rudimentary blogging platform. Blogging lets you draw in the traffic using your informational keywords. You are bound to post things that give quality content to the customer. Product use tips, industrial trends, FAQs, etc, are some posts on which organic traffic relies.

• Mobile-Responsive

  All Volusion themes are mobile-friendly, so your site will look great on any device. Mobile optimization is important for high ranking in search results because Google favors mobile-first indexing. Additionally, the platform offers a mobile app, and store owners can manage their sites on the go.

• SSL Certificate

  Volusion offers free SSL certificates; this means that all data passed between the user’s browser and your site are encrypted and secured. A safe site increases customers’ trust in your site. It also improves your SEO performance since search engines rank HTTPS websites higher.

• Site Search Analytics

  Site search analytics is a very important feature built into Volusion. This helps to know what the visitors are looking for on your website. It tells you about your customer behavior. This will be very useful to know new keyword opportunities, optimizing product listings, and fill in the gaps in your inventory.

Also read our guide on the ultimate guide to e-commerce website design.

Conclusion

If you want to grow your business through SEO, it is quite crucial to make the right eCommerce platform choice along with eCommerce CRO service. Each platform has unique strengths, so the best choice depends on your specific needs, technical skills, and budget. Whether you’re just starting or looking to scale, the platforms listed here provide powerful tools to help your site rank higher and attract more customers. So consult Wytlabs.com today, take the time to explore the product features, and pick the one that aligns best with your goals.