Name: WYTLABS
Address: 99 South Almaden Boulevard, San Jose, CA, 95113, United States
Telephone: (888) 273-1050
Price range: $

REVENUE DRIVEN FOR OUR CLIENTS

$500 million and counting

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(888) 273-1050

Astonishing 229% Organic Traffic Surge: Soaring from 18,738 to a Staggering 61,745 in Only 6 Months!

Organic Keywords Skyrocket: Surging from 8,306 to an Impressive 20,485 and Still Climbing!

Link Building Triumph: Referring Domains Skyrocket from 2,500 to an Impressive 3,200!

Overview
Challenges
Solutions
Results We Achieved
Testimonial

Company Overview:

RankWatch is renowned worldwide as one of the most esteemed names in the Digital Marketing sector. Its growth has been exceptional, expanding its operations globally and providing unmatched services in the industry. Leveraging their extensive expertise and knowledge, RankWatch offers comprehensive cloud-centric AI-powered 360-degree SEO Management solutions, including Advanced Analytics, Backlink Watch, SERP Archive, Competitor Watch, and Rank Analysis.

Their commitment to staying ahead in technology is evident through timely revamps of their modules, which enables professionals to tackle complex technical issues and overcome online marketing challenges effectively. Additionally, by simplifying the accessibility of social walls, RankWatch paves the way for seamlessly reaching targeted customers.

Challenges

Optimizing the lead magnets and blogs

The quantity of quality content on the website was impressive as Rankwatch had a substantial number of blogs and lead magnets. By optimizing this existing content and consistently publishing new posts, they could have achieved the necessary boost to enhance their organic presence on search engines.

Build a strong Backlink profile

Rankwatch had a significant opportunity to secure relevant mentions from top-tier publications. These mentions not only had the potential to boost their rankings and referral traffic but also attract warm prospects with Middle-of-the-Funnel intent.

Right Targeting

Due to the high competitiveness of their niche, we devised a blended strategy that targeted both competitive keywords and low-competition bottom-of-the-funnel transactional keywords. Following the 80-20 rule, this approach aimed to achieve a swift and favorable return on investment (ROI).

Steps & solution:

1. Market and Keyword Research

We conducted a thorough analysis of Rankwatch’s primary SERP competitors to understand their strategies and identified the keywords driving the most traffic to their websites. Additionally, we assessed the level of competition in their niche and examined the Domain Authority (DA) and Domain Rating (DR) of the top-ranking sites.

Given the high competitiveness of the niche, we recognized the need to address various aspects, ranging from Technical SEO to establishing high-quality backlinks. Here are some of the keywords that illustrate the challenges associated with ranking for them:

2. Comprehensive SEO Strategy

After conducting an extensive website analysis, studying competitors, and identifying the top keywords, we formulated a comprehensive plan. Below is a screenshot of the plan, which covers all the essential aspects.

3. Execution

Now, it is time to put the plan into action, and we have already initiated the work on the first point outlined in the plan.

SEO Account Setup & Technical SEO Foundation Work:

We have completed a comprehensive Technical SEO Audit, covering various aspects like Website Crawlability, Indexing Status, URL Structure, Website Speed, Mobile-Friendliness, Website Architecture, XML Sitemap, Robots.txt, HTTPS and Security, Canonicalization, and Cannibalization.

Advanced Keyword Research:

During the keyword research phase, we conducted an in-depth analysis of the website and identified highly effective keywords to increase traffic.

Our selection criteria included:

High Search Volume Keywords.
Keywords utilized by our competitors to drive traffic.
Low-Hanging Fruits – Keywords with the potential to drive substantial traffic.
Keywords with traffic-driving potential that are currently struggling to rank on the 1st page.

Backlink Audit/Backlink Detox:

We meticulously examined all the backlinks using various tools such as Ahrefs, SEMrush, and Google Search Console. Each link underwent manual review, taking into account relevance, toxicity, spam score, and overall link quality. Any problematic or harmful links were addressed by submitting disavow requests in Google Search Console.

Competitor Research:

We also conducted comprehensive research on our competitors, studying their strategies, strengths, and weaknesses to gain valuable insights for our SEO efforts.

We surpassed mere competitive analysis by anticipating future trends and strategically mapping out a path to optimize areas of opportunity that are still unknown to your competitors. This proactive approach ensures that we stay ahead of the game and capitalize on untapped potential for your business.

On-Page SEO

40+ parameters covered

Here are a few key activities

Page Title & Meta Description Optimization

We have focused on optimizing the page titles and meta descriptions of each webpage on Rankwatch’s website. By crafting compelling and keyword-rich titles and descriptions, we aim to improve click-through rates from search engine result pages (SERPs) and enhance the website’s overall search visibility.
Optimize H1, H2, H3 Tags

To improve the website’s structure and make it more search engine-friendly, we have meticulously optimized the heading tags (H1, H2, H3, etc.). By using relevant and targeted keywords within these headings, we help search engines better understand the content hierarchy and improve the chances of ranking for those specific terms.
Schema Markup

Incorporating schema markup across the website is an integral part of our On-Page SEO strategy. By adding structured data to the pages, we provide search engines with additional context and information about the content. This, in turn, enhances the appearance of rich snippets in SERPs, potentially leading to higher click-through rates and improved visibility.
Reduce Image Sizes

To optimize page loading speed and overall website performance, we have taken measures to reduce image sizes without compromising their quality. By compressing images and employing modern image formats, we aim to create a smoother user experience, particularly for visitors on slower internet connections or mobile devices.
Page Speed Optimization

Improving the website’s page loading speed is a crucial aspect of our On-Page SEO efforts. We have implemented various techniques, such as browser caching, minification of CSS and JavaScript files, and leveraging Content Delivery Networks (CDNs) to deliver content more efficiently. The faster loading times not only benefit the user experience but also contribute to better search engine rankings.
Optimize Image Alt Tags

In adherence to best SEO practices, we have optimized image alt tags across the website. By providing descriptive and relevant alt text for each image, we enhance accessibility for visually impaired users and allow search engines to understand the content of the images. This optimization further contributes to better search engine rankings and potential visibility in image search results.

Content Strategy

Landing Page Content Refresh

As part of our content strategy, we have undertaken a thorough refresh of the landing page content on Rankwatch’s website. By conducting a detailed analysis of user behavior, and engagement metrics, and most importantly studying top-ranking SERP competitors’ content, we identified areas for improvement and implemented changes to make our content more compelling and relevant. We have ensured that the landing page content aligns seamlessly with the overall branding, effectively communicates the value proposition, and encourages visitors to take desired actions, such as signing up, making a purchase, or contacting the company.

On-Site Blog Articles

To bolster Rankwatch’s content marketing efforts, we have focused on creating high-quality and informative on-site blog articles. Our content team conducted extensive keyword research and competitor analysis to identify relevant topics and address the interests and pain points of the target audience. Each blog post is crafted to provide valuable insights, actionable tips, and solutions to the readers’ queries. By regularly publishing fresh and engaging blog content, we aim to establish Rankwatch as an authoritative voice in the industry, drive organic traffic, and foster meaningful connections with the audience.

Video Content Creation

In line with the evolving content landscape, we have also delved into video content creation. Leveraging the power of visual storytelling, we are producing engaging and informative videos that complement blog articles and other website content. These videos cover a wide range of topics, from tutorials and how-to guides to product demonstrations and industry insights. With the growing popularity of video content, this initiative aims to captivate the audience, increase user engagement, and broaden the reach of Rankwatch’s message.

Link Building

Manual Outreach (Including 600+ Word Articles)

In our link-building efforts, we actively engage in manual outreach to relevant and authoritative websites. By crafting high-quality articles, each comprising at least 600 words, we offer valuable and informative content to target websites’ audiences. Through personalized communication, we seek opportunities for guest posting and earning contextual backlinks. This approach helps us build meaningful relationships with website owners, fostering a mutually beneficial exchange of valuable content and quality backlinks.

HARO Links

As part of our link-building strategy, we leverage Help a Reporter Out (HARO), a platform connecting journalists and experts. We closely monitor relevant queries related to the digital marketing industry on HARO. Whenever a suitable opportunity arises, we promptly respond with well-researched and insightful contributions from Rankwatch’s experts. By securing mentions and citations in reputable publications through HARO, we earn valuable backlinks, enhance our online reputation, and increase Rankwatch’s visibility as a reliable authority in the industry.

Press Releases

Another vital aspect of our link-building efforts involves crafting compelling press releases. These press releases highlight significant milestones, product launches, industry insights, or other noteworthy developments within Rankwatch. We strategically distribute these press releases to various media outlets and news platforms. When picked up by reputable websites or news agencies, they result in valuable backlinks that contribute to Rankwatch’s online credibility and visibility. Additionally, press releases help attract the attention of journalists, bloggers, and potential business partners, creating opportunities for further coverage and collaborations.

Results We Achieved in 6 Months

Impressive Growth

Impressive Growth in Organic Keywords (146%) and Traffic (229%)

Rankwatch has witnessed remarkable growth in organic traffic, surging from 18,738 to an impressive 61,745 in just 6 months. This substantial increase reflects the effectiveness of our SEO strategies and content optimizations, attracting a larger and more engaged audience to the website.

Furthermore, the number of organic keywords driving traffic to the website has surged from 8,306 to an impressive 20,485. This significant expansion in organic keywords demonstrates our ability to target a broader range of relevant search terms and establish Rankwatch’s presence across various search queries.

The upward trend in both organic traffic and organic keywords showcases our successful efforts in enhancing the website’s visibility, authority, and relevance within the digital marketing industry. As we continue to refine our SEO tactics and content approach, we look forward to driving even more substantial organic growth for Rankwatch in the future.

Top Ranking Keywords

In an extraordinary feat, Rankwatch has achieved top rankings on highly competitive keywords, a testament to our relentless dedication and effective SEO strategies. Within a remarkably short span of 6 months, the number of overall organic keywords driving traffic to the website has skyrocketed, soaring from 8,306 to an impressive 20,485.

This remarkable surge in organic keywords signifies our ability to conquer challenging search landscapes and secure prominent positions on search engine result pages (SERPs). Our meticulous keyword research, content optimization, and link-building efforts have played a pivotal role in catapulting Rankwatch’s online visibility and authority.

By focusing on both competitive and long-tail keywords, we have maximized the website’s exposure to a wider audience while solidifying its position as an industry leader. The impressive growth in organic keywords reflects our commitment to continuously evolve our strategies, adapt to the ever-changing search algorithms, and deliver exceptional results for Rankwatch.

Referring to Domain growth of 28%

Our diligent efforts in link building have yielded impressive results, with a substantial increase in the number of Referring Domains from 2,500 to an impressive 3,200. This significant growth in Referring Domains highlights the success of our strategy in acquiring high-quality backlinks from diverse, relevant, and authoritative sources.

The increase in Referring Domains signifies a strengthened backlink profile for Rankwatch, a crucial factor in improving its search engine rankings and organic visibility. Search engines value backlinks from diverse and trustworthy sources, and our focus on creating high-quality content has earned us recognition from a wide range of websites.

Moreover, these acquired backlinks reinforce Rankwatch’s credibility and authority in the digital marketing industry. As the number of Referring Domains continues to grow, so does the website’s reputation as a reliable and valuable resource in the field.

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Testimonial

Absolutely transformative! Our organic presence skyrocketed after partnering with this marketing agency. They truly understand our target audience and crafted a content strategy that drives exceptional results.

Sahil Kakkar

CEO at Rankwatch

We are a Value-driven Marketing Agency Working Exclusively for SaaS and E-commerce Businesses.