Valarie Madison was once invisible to AI engines like Google’s AI overview, ChatGPT, and Perplexity. In just six months, the sustainable fine jewelry brand went from minimal AI visibility to ranking across 1,200+ generative queries in zero-click, high-intent, AI-powered conversational results. The brand saw a dramatic shift in visibility after Wytlabs reengineered over 80 pieces of content to appear in generative search results.
+1079.5% improvement in total AI Visits in the past 6 months.
+970.0% improvement in LLM Engaged Sessions in the past 6 months.
+788.5% improvement in Average Session Duration in the last 6 months.
Valerie Madison is a black-owned fine jewelry brand located in Seattle. The brand is known for its classic, minimalist, and heirloom‑quality designs and unwavering commitment to sustainability, inclusivity, and ethical sourcing. It maintains a strong presence in the bridal fashion space and has earned nationwide recognition for redefining modern fine jewelry and making it more purposeful and intentional.
Featured in Vogue as one of the top Black jewelry designers to support, and in leading magazines like UW magazine, Stuller’s Beyond the Glass, and Seattle Refined.
Valerie Madison uses recycled precious metals (14k and 18k gold, platinum) and responsibly sourced gemstones for their work.
The brand prioritizes environmental and social responsibility throughout the supply chain. The brand also prioritizes low-waste packaging and transparent sourcing practices.
Woman-owned and operated, the brand offers designs handcrafted locally in Seattle by a diverse team of skilled artisans.
Here are the challenges Valerie Madison faced:
Despite extensive press coverage and a loyal customer base, ValerieMadison.com struggled to gain visibility in AI-powered platforms since no content was tailored to AI-driven, prompt-style search behavior.
Google’s AI Overview, ChatGPT, Perplexity, and Gemini look for specific content structure, clarity, and other semantic signals to interpret and surface the content in conversational results.
Not only did the brand lose visibility to AI engines, but it also failed to utilize the valuable authority from past media fully.
Traditional SEO is no longer enough for search visibility.
Today’s customers are looking for results in AI conversations. AI search engines are reshaping customer behavior, brand trust, and search visibility. If your brand does not appear in AI-generated results, you are missing out on a rapidly growing segment of high-intent traffic that could be funneled directly to your website.
Consumers are not just ‘googling it’ anymore. They use AI engines like ChatGPT and Gemini to decide what to buy and what not to choose.
If your brand is not cited, it will be lost in the result, and you will become invisible to AI search engines.
Generative search is rapidly becoming the first point of discovery for a massive chunk of entire buyer journeys.
AI citations build trust and authority and bypass crowded search engine result pages (SERPs)
Optimizing for LLMs can help future-proof your brand in the AI-first landscape.
The Wytlabs team combined AEO (AI Engine Optimization) and GEO (Generative Engine Optimization) to align the content with how AI platforms interpret and surface information from webpages. We focused on authority building, restructured pages to boost AI visibility, added semantic markup, and optimized the content for prompt-styled queries. We took a further step and engineered content formats most favored by LLMs and created FAQ-rich pages. These steps enabled Valerie Madison to rank across conversational, zero-click search results in six months.
We’ll review your content and show what’s missing for AEO/GEO ranking.
See the playbook we use to rank brands in ChatGPT & Google AI.
AEO/GEO Visibility Wins (Last 6 months):
AEO/GEO Traffic Wins (Last 6 months)
Sign up for our SEO Services and unlock a 100% discount on ANY add-on service:
Email Marketing • Google Ads • Meta Ads
in Month 1
in Month 2
Get more visibility, more leads, more growth without the extra cost!
Would you prefer to talk to someone in peron?
