Ecommerce Email Marketing Agency – Turn Emails Into Sales

A key element of an ecommerce email marketing strategy is collecting a visitor’s email address. Strategizing lead capture is as important as everything else. A proven method involves deploying popup forms on your website for visitors. The key to successful opt-in pop-ups is to offer value, such as attractive discounts or downloadable material. Studies indicate that ecommerce sites using opt-in pop-ups get more subscriptions by up to 10%. Our team of ecommerce email marketing experts dedicatedly work on crafting visually appealing pop-ups to capture a portion of potential customers who may leave without making a purchase and add them to your contact list for targeted email campaigns.

Upon securing a contact’s email, it’s time for engagement. We’ll construct a 5 to 10-email automated welcome sequence, showcasing diverse aspects of your brand and products. This includes narrating your company’s story, introducing team members, featuring top blog content, providing social proof through testimonials, offering additional discounts, and presenting how-to guides. Research indicates nurtured subscribers through a welcome email sequence are nearly twice as likely to convert. Our welcome email strategy, coupled with high-quality ecommerce email design, forges a lasting emotional connection between you and your leads.

Many shoppers who add items to their cart will often leave without completing the purchase. Whether due to distractions or hesitation, this incomplete action results in an untapped potential income. As part of our ecommerce email marketing strategy, we will use email marketing automation to create a series of abandoned cart emails. These emails include reminders, trust-building content, and attractive offers to prompt users to complete the purchase. Our goal is to incentivize shoppers to return and complete their transactions. Abandoned cart emails constitute one of ecommerce best practices, and we strive to effectively implement them to incentivize conversions.

The dictum “out of sight, out of mind” rings true—without regular contact, your brand can easily fade from your customer’s memory. Likewise, too much communication may lead to email fatigue or users to unsubscribe. The right balance is key! Our solution is to send the monthly or bi-monthly newsletter. We curate newsletters featuring seasonal updates, recent blog posts, and new products. Purposefully designed, these newsletters aim to keep up a consistent contact with your email subscribers, fostering ongoing engagement and a long-tern association with your brand.

Like many, you probably receive these emails during holidays and special occasions—July 4 summer sales, Memorial Day swimwear offers, Mother’s Day flower reminders, and the renowned Black Friday/Cyber Monday blowouts. The reason for sending these is simple: They get results! Our experts craft and implement seasonal email campaigns, which include special sales and thematic products. We strategically choose featured products and offer enticing coupons, following a cohesive email marketing strategy designed for these events.

We have worked with numerous clients, and our commitment to continuous improvement remains unwavering as an ecommerce email marketing agency. Ongoing testing is our approach to ensuring that your business emails are fully optimized, no matter the occasion. Experimenting with different subject lines, copy variations, offers, and products based on engagement metrics, we analyze what drives orders and revenue. Collaborating with us for your ecommerce email marketing guarantees a competitive edge for you in your market, ensuring your strategies are continually revamped with our knowledge and expertise.