eCommerce SEO Checklist: Everything You Need to Know
When a customer searches for your website through Google, Bing, Yahoo, or other search engines, you want to make the greatest possible first impression on that very search. Perhaps one of the best ways to do that is by ranking well on the search engine results page (SERP).
However, remembering that a better ranking or SERP can’t be attained using shortcuts is crucial. Optimizing your content and website architecture is among the essential and most significant tasks to achieve this.
The world of ranking and search engine optimization may be challenging to understand, especially for eCommerce sites. But you shouldn’t feel overwhelmed. We have it covered for you. Moreover, tools like Google search console make it a lot easier for you to track and fix your site’s performance on the search engine.
The first step is to create an effective eCommerce SEO strategy. You can do a lot when you have a plan in place. It’ll help make your online store more user- and Google-friendly.
This article has created an eCommerce SEO checklist to ensure you’re fully prepared with top-notch eCommerce SEO services. Like this one step, there are many others that you must take. If you begin by optimizing the elements listed in this piece, you will undoubtedly be doing a fantastic job! But first, let’s take a closer look at eCommerce SEO before moving on to the checklist.
What Is eCommerce SEO?
Simply put, enhancing organic rankings for online retailers is known as eCommerce SEO. Optimizing merchandise and category pages, troubleshooting site faults with the help of professional eCommerce website design services, and link building are all typical eCommerce SEO practices.
If you’re wondering whether SEO is important for eCommerce websites, you should know that it will significantly benefit you. Many argue that eCommerce businesses should focus even more on SEO to raise their rankings, attract customers, and increase revenue and profit.
There is no disputing that ranking an eCommerce website is difficult. You must compress keywords into succinct descriptions, search for high-quality visuals, and make your website user-friendly.
Knowledge of eCommerce and how to efficiently and correctly optimize your website for SEO is, therefore, in your best interest. Taking this into account, let’s look at the eCommerce SEO checklist.
eCommerce SEO Checklist: Everything You Need To Know
Optimizing your website content and structure before launching an eCommerce store is essential. We’ve put together a brief checklist to aid you with your eCommerce SEO efforts. You can discover SEO plan components and what can hurt your search engine rankings below.
Ensure Your Website Can Be Crawled & Indexed
A search engine cannot rank your content if it cannot crawl your website. Consequently, it cannot rank your items in search results specifically. Technical SEO must consider your site’s crawl ability, indexability, content, speed, schema markup, and general user-friendliness. The other components of your eCommerce SEO plan will come together if these are properly set up.
Perform Keyword Research
Your eCommerce SEO checklist must include keyword research. Discovering the most popular search terms and keywords associated with your product category is necessary to raise your organic ranking.
When conducting keyword research, it’s crucial to consider factors like keyword search volume, keyword intent, and keyword ranking difficulty (KD)/keyword competition.
For each page on your eCommerce website, you should decide on a target keyword and a few LSI (aka Latent Semantic Indexing) or related keywords. Try to use keywords with a high search volume and little competition or difficulties in ranking. Avoid keyword stuffing and ensure it suits the purpose of the eCommerce website page you seek to rank.
Use Consistent Branding
The adoption of consistent branding should always be one of your initial considerations. Ensure that the page title, company name, and logo are prominently displayed on your homepage. In addition to helping to promote and expand your company, this will help you gain recognition offline and on search engine result pages.
Resolve 404 Errors And Warnings
It is apparent that errors like “Error 404 – Page Not Found” degrade the user experience. Problems like 404 errors happen when you modify your website’s permalink, delete material, or have a broken or inaccurate link directing to another website.
The best way to implement redirects on your website is typically using a 301 redirect. A 301 redirect will instantly take users to your website’s new URL if they enter the old URL for your website, for instance. Use a 301 redirect to fix a 404 problem on your website.
Make sure the web page is moved permanently to avoid future link issues.
Last but not least, don’t worry if errors occasionally appear when URLs compatible with your business are unavailable.
Add Social Buttons And Newsletter Sign-Up
The simplest ways to gain repeat business from your clients are through social networking sites and newsletters, so make sure to promote these channels on your website. Use links, icons, or social widgets to add your social media profiles to your sidebar, at the very least. If your header still has room, that would also be a fantastic place for them. Use scroll-triggered bubbles in your sidebar to draw attention to your newsletter’s promotion. A wonderful freebie is always effective in encouraging subscribers.
Use Unique Title Tags For eCommerce Webpage
Each website page should have a different title tag regardless of your eCommerce niche. Your title tag, for instance, should include a primary keyword, a supporting keyword, and your brand name. Furthermore, your title tag should contain customers’ precise search words. Users should be taken to the precise website pages that contain the goods or services they were looking for in the google search console when they click on your links. In general, relevant title tags can improve your website’s visibility and click-through rate in organic search results.
Double-Check Excluded Pages
You should also look at the pages you have blocked Google from indexing because of the coding in your robots.txt file. While this list frequently includes pages you already don’t want a search engine to crawl, like the cart or customer profile page, you should still double-check it to ensure no important pages are excluded.
Get Things Up To Speed
The loading speed of your desktop and mobile sites is what we refer to when we talk about speed. Nowadays, people have limited attention spans, and we are all accustomed to speedier internet everywhere. However, there are many locations in the world where people must make do with shoddy cell connections and meager data allowances.
Also, another reason to ensure your website is as quick as possible is that Google frequently ranks quicker websites higher.
Reference Keywords In Your URLs
The first thing Google, and frequent users, notice is your URL. A clear URL makes it easier for users and search engines to comprehend the context of a page. Your eCommerce website may rank higher in organic search results if your URL contains keywords or when the search engine understands and find relevant keywords. It’s crucial to remember that utilizing too many keywords can lower your rating. In URLs, avoid using repeated terms.
Additionally, avoid using unnecessary words in URLs like “the” and “and.” If a person can grasp the page’s content without these terms, then Google can also.
Add An ‘About Us’ Page If You Don’t Have One
People are curious about the business they are purchasing from. Who is responsible? What is the narrative? Why do they do it? People are more inclined to return to that store and purchase more goods if they have the same values and views. A team photo and an “about us” page will assist in establishing a relationship between your business and its clients.
Optimize Alt Text And Image File Names
Although it’s simple to overlook this one, it is still a crucial step. Google uses the alt text to comprehend the context of an image. It can also benefit disabled users who use screen readers by describing the image thoroughly. Although there is no magic solution, using alt text can aid search engines in comprehending the relationship between your photos and content.
Image file names are also crucial for SEO ranking. Avoid using your camera’s preset file names, such as “IMG 9362.jpg,” if you’re using photos you took yourself. Instead, think about adopting a descriptive, approachable title.
Assume that you have two kinds of store-brand sparkling water: Black Cherry and Raspberry. Google and other search engines can distinguish between two different kinds of sparkling water by renaming the photos to characterize each shot distinctively. This can also enhance online visibility.
Don’t Rank For The Same Keyword.
Once you have identified your transactional, sales-oriented keywords, ensure that no more than one page is ranked for the same phrase. Google won’t know which page to display first if more than one page ranks for a given query. After spending so much time and energy researching your transactional keywords, you don’t want users to be taken to the homepage rather than the product page.
Show Featured Products
You must set up a prominent area on your homepage for featured products or something comparable, typically your main offerings or the things currently on sale. This will immediately trigger vis and serve as a useful indicator of whether they are at the appropriate online store.
Use Rich Snippets
Your website’s title tag, meta description, and URL are often visible in search engine results. Rich snippets allow search engines to show more details about a web page, such as reviews, prices, availability of products, and more.
Rich snippets can raise your position in organic search results, but you should be aware that this improvement is only temporary and not always guaranteed. Google utilizes an algorithm that is updated frequently to provide relevant results to consumers.
Avoid Duplicate Content
Websites containing duplicate material will suffer due to Google’s ongoing promotion of original, high-quality content. Google may view a page as duplicate if 60% of the content is the same on two different pages. If you have different product pages for the same item in various sizes or colors, such pages may be considered duplicates from an eCommerce website’s perspective. This problem will be resolved, and your site will be responsive and user-friendly if you combine these options onto a single page.
Include A Compelling Call To Action
You need a strong call to action on your homepage. For instance, it might alter over time if you decide to advertise specific goods or conduct seasonal specials like a Black Friday deal. Whatever your CTA may be, you must make sure it is always clear to see and that it fulfills the requirements and expectations of your visitors.
Add Thumbnail Images For Your Products
Most of the time, product pictures speak for themselves. This is particularly true for pages like your category or internal search result pages, which just don’t have room for a thousand words discussing a single product. More hits to that page will result from adding an excellent thumbnail image of the clothing or painting. Thanks to compelling thumbnail photos, visitors find selecting products from a large range of options on category or search result pages simple.
Write A Fantastic Product Description
It is frequently far simpler to optimize your category pages than all of your product sites. Creating an outstanding and distinctive product description for each page takes a lot of work if you offer screws, bolts, and nails. Make sure to spend time and effort optimizing your product information for the product title and/or SKU if you want the product page to rank.
Promote Related Products
Utilize your customer’s interest once you have it. If someone purchases a phone from your website, they will likely require a cover and perhaps even a set of those expensive wireless earphones. But when a buyer has just spent full price for a new phone, accessories might seem slightly less pricey! When you include a similar items section or a “other customers also bought” section on your product page, upsells, bundles, and other features will be enabled. We strongly advise including these.
No Account Compulsion
Never ask clients to create an account to make a purchase. Asking customers to register an account is tiresome and often a hurdle. It only holds if opening an account entitles users to benefits like license renewal, control over recurring payments, or similar things. Customers probably wouldn’t mind creating an account to perform these chores in a secure environment, but while shopping for clothes, having an account only means convenience (avoiding having to enter address information again, etc.). Therefore, it should be optional.
Benefits Of eCommerce SEO
The capacity to draw new clients determines the life or death of an eCommerce business. Organic search traffic might be crucial in bringing new clients and boosting sales.
Speaking of organic search traffic, here are the benefits of SEO for eCommerce websites.
Brand Exposure And Awareness
The main objective for the majority of marketers is brand awareness. Brand awareness frequently comes before leads and sales as the initial stage of the marketing funnel. Before they can purchase from you, customers need to know what you’re about. Prospective clients become aware of you and develop trust in you when you perform well in searches relating to your industry. There are several strategies for raising brand exposure, and eCommerce SEO is one of the most effective.
Contributes Towards Enhanced UX
As was already established, eCommerce SEO doesn’t end with gaining customers. Google wants to give its consumers the most useful, pertinent responses to their queries. Equally crucial is the user experience while on the page. After all, most visitors will move on from your website in seconds if it is slow, cluttered, or confusing. Google “avoids” shoddy websites as well. High lousy rates, bad content, and a complex information structure all point to a website that is not beneficial to Google users and is not worthy of being ranked highly.
If all of these SEO requirements are met, it signifies that you provide a good user experience, which can benefit you in two ways. First, it will help you rank higher as it helps search engines understand that you prioritize users, and second, it will make your customers more driven to visit your website.
Higher Click-Through-Rate (CTR)
Websites on the first page of Google are the most clicked ones. If your website appears on Google’s second page, it’s almost as if you don’t exist. It’s true what they say—the ideal location to hide a body is on Google’s second page. The first organic first-page listing gets more than 30% of all clicks out of the other nine. Being ranked #1 for pertinent keywords is the aim of eCommerce SEO. It takes time to rank #1, and it’s not always achievable, but even being on the first page is a win. So if you have your optimization process in check, you can easily rank 2nd and gain a significant vantage point.
Challenges Faced By eCommerce Websites On SEO And How To Overcome Them
eCommerce websites can have several SEO problems that prevent attracting new clients. Here are some of those issues or challenges and how to overcome them.
Website Loading Time/Speed
Website loading times are crucial for eCommerce platforms. Users may leave a website and not make any purchases if it loads poorly. Your sales will suffer as a result, and if this trend continues, Google might take note and lower your rankings.
A better web hosting provider, the use of a CDN, the activation of caching, and the removal of any unnecessary features can all help to increase the speed at which a site loads. Your web page should load within two to three seconds.
Developing trust among clients is one of the most critical challenges that eCommerce websites face today. Customers are less inclined to trust the quality of your products if they don’t have reviews. You should permit client reviews on your website if you want to raise your rankings and convince people that you are reliable.
Additionally, customers can learn more about your items through reviews without purchasing them and might decide to work with you. Product reviews support the SEO efforts of your website and Google bots especially crawl reviews. You should keep an eye out for spam and unrelated comments in your reviews. You can interact with your customers to tell them you value their business.
This is a serious SEO issue. If your website features hundreds of products, you might want to automate the product descriptions or duplicate the manufacturer’s information to save time. If you do this, the data you offer won’t be special or useful to your website. On your website, Google will discover duplicate content. The data won’t be what buyers are seeking when they choose to purchase your goods.
Information about your items that is specific, pertinent, and valuable will draw the target market. Details in your product description are necessary for visitors to be interested in the products.
It’s crucial to protect your customer’s information when they shop online. Your customers will shop elsewhere if you can’t guarantee their safety.
Technical SEO efforts also heavily emphasize website security. Every website should be certified for SSL (Secure Sockets Layer). SSL makes sure that all transmitted data is encrypted. This is crucial for eCommerce websites because customers will be making payments online. More HTTPS URLs are valued by Google and thus enhance SEO from Google’s perspective.
SEO is not a one-time project. Each ongoing optimization effort focuses on a different aspect of your site’s technology, design, or content. Each effort to understand search queries, organic traffic, google analytics, and search engine ranking and likewise will probably be valuable in the long run and improve organic search performance for many months or years.
Now that you have the entire eCommerce website SEO checklist, you can quickly and conveniently work on each crucial component of your eCommerce SEO plan.
You can contact a digital marketing agency for eCommerce to get your eCommerce website pages to rank on Google’s top search results when your potential consumers search for your eCommerce store and the things you sell. You can also achieve the result by ensuring every component of your eCommerce optimization checklist is in sync and works together!