Reddit statistics in 2026: Users, Traffic, Revenue & Marketing Insights

Think Reddit is just another niche forum? Think again. In 2026, Reddit is among the most powerful social media platforms in the world, with over 100 million people checking in daily and an advertising reach of about 606 million users globally, which means nearly one in 14 people on Earth. Even its ad business has grown from “small but promising” to a serious scale; it is forecast to generate around $1.8 billion in ad revenue in 2025 and is still rising rapidly.

The experts have analyzed the latest data on Reddit users, engagement, and traffic and explored how brands can use these insights to build real connections that drive growth.

Reddit Statistics 2026: Key Facts & Highlights

Here are the latest Reddit statistics for 2026. These insightful Reddit facts show how big and influential the social media platform has become:

• With 116 million Reddit daily active users (DAUs) globally, the platform is seeing about 19% year-over-year growth, indicating strong ongoing participation.
• Mobile app downloads reached ~26.5 million in the first nine months of 2025, fueling user growth and engagement.
• Reddit consistently ranks among the top 10 most-visited websites in the U.S., reflecting its influence and competitive position in digital media.
• More than half of daily users browse while logged out (61.1%), demonstrating Reddit’s traffic success even without login friction.

• Global ad revenue growth is accelerating, with forecasts suggesting it could reach $2.5 billion by 2026, up from about $1.8 billion in 2025.
• Over 2.2 billion monthly visits, with 78% of traffic coming from mobile devices, underscoring Reddit’s massive community engagement and mobile dominance.
• In 2025, Reddit saw hundreds of millions of posts and comments annually, with 616 million Reddit posts and ~3.14 billion interactions, averaging in the millions per day.

Reddit User Demographics Statistics (2026)

Reddit’s audience is broadening beyond its tech‑savvy origins into a more diverse global community.

Demographically, Reddit’s core remains youthful and affluent, with the 25‑34 age bracket as the largest user segment.

Discussions around gender balance suggest the platform is trending toward parity, with estimates indicating a roughly 55% male/45% female breakdown in 2025‑26.

While Reddit doesn’t publish complete ethnic or income breakdowns, third-party surveys confirm the community’s strength in tech, gaming, and professional interest groups, signaling an opportunity for niche growth.

Daily Active Users on Reddit

According to multiple trackers, Reddit reached 116 million daily active users as of Q3 2025, marking strong year‑over‑year growth and momentum heading into 2026. This includes logged-in users and gated logged-out traffic, demonstrating the platform’s broad reach beyond registered members.

Historical data analysis shows steady growth since 2021, with Q3 2025 figures nearly double those in early 2021, indicating long‑term expansion.

Reddit Users by Country

North America still holds the majority of Reddit’s audience, yet the platform is experiencing significant international growth.

U.S. users account for ~51.75% of all traffic, making the United States Reddit’s largest market. Other leading countries include the United Kingdom, Canada, and Australia, with notable adoption gains in Europe and Asia.

In the U.S., roughly 51.6 million of Reddit’s globaldaily active users are domestic. Reddit’s global reach signals a growing engagement with the rest of the world, which will shape its 2026 strategies.

Emerging markets are increasingly crucial for Reddit’s expansion, with localized communities fueling topic‑specific participation in areas such as gaming, technology, lifestyle, and finance.

Popular subreddits often attract substantial international membership, amplifying Reddit’s role as both a social and an information platform worldwide.

Reddit users by Gender

Traditionally considered male‑dominated, Reddit’s gender composition has gradually diversified. Industry tracking in late 2025 estimated Reddit’s audience at ~55% male and ~45% female, reflecting a narrowing gender gap compared with earlier platform demographics. This trend is strongest in lifestyle, education, and mainstream community subreddits, where female participation rates are highest.

Marketers targeting Reddit should consider customized messaging for gender‑diverse audiences, rather than assuming a primarily male demographic.

Reddit users by Age

Data indicate that Reddit users are younger than those on many other social media platforms, and this trend is likely to continue through 2026. Surveys and usage estimates show that Reddit attracts heavy participation from users aged 18–34, with the 25–34 bracket as the largest segment.

Content categories such as gaming, tech, and cultural discussion forums prominently feature the younger demographic. At the same time, older age groups (35+) often engage in popular subreddits related to finance, parenting, or professional development.

Reddit users by Ethnicity

Reddit’s growth outside the U.S. and its increasing popularity among users in other countries have led to a more diverse user base than in the past. Ethnicity distributions reflect broader global internet usage patterns, with sizable segments from Europe, Asia, Latin America, and Africa participating in discussions across thousands of subreddits.

• 64% White
• 14% Hispanic
• 10% Black
• 8% Asian
• 4% Other

Based on U.S.-centric Pew & eMarketer data projections for 2026

Reddit users by Income

The annual household income share of Reddit users in each bracket:

• $75,000+—approximately 26% of users fall into this higher-income group.
• $50,000–$75,000—~20% of users.
• $30,000–$50,000—~17% of users.
• Under $30,000—~10% of users.

Reddit tends to skew toward middle- and upper-income brackets compared with some other platforms, especially among U.S. adults who use the site.

Reddit users by Employment Status

A significant percentage of Redditors engage with career and job‑related subreddits, such as r/careerguidance, r/jobs, and r/askHR, indicating employment‑oriented discussions and peer support.

Reddit Users on Other Social Networks

• According to Statista data, Reddit’s usage share is smaller than that of platforms such as Facebook, YouTube, Instagram, and TikTok. Still, it remains significant, particularly among niche interests and discussion‑oriented audiences.
• Reddit’s total user base has been growing steadily year‑over‑year, indicating broader adoption and potential overlap with other networks as users expand their social habits.

How Reddit Users Engage: Usage & Behavior Trends

• Reddit continues to grow rapidly, with estimated monthly active users (MAUs) projected to exceed 1.2 billion in 2025. This large MAU count supports deep topic exploration and frequent interaction across interests.
• A substantial share of Reddit’s logged-in audience engages regularly, with retention metrics indicating habitual return visits, which are essential for long-form discussions, knowledge sharing, and topic deep dives in communities such as software development or niche hobbies.

Reddit Traffic Statistics (2026)

Reddit’s traffic patterns in 2026 reflect its hybrid identity: part community forum, part search engine, and part news aggregator.

Reddit Traffic by Source

• Referral traffic from other websites and resources makes up 8–9%, often linking to specific subreddit posts or viral discussions.
• Direct traffic accounts for roughly 44% of Reddit visits, meaning users often navigate straight to reddit.com or via bookmarks.

Reddit Traffic by Device

• Mobile devices account for about 73% of total traffic, with the official Reddit app capturing the majority of mobile sessions.
• Desktop visits account for roughly 25–27% and are typically associated with longer browsing sessions, professional research, and content moderation.
• Among mobile devices, Android leads with a 64% share, while iOS accounts for 36%, reflecting Reddit’s intense global penetration in Android-heavy markets.

Reddit Search Usage Statistics

• Reddit’s internal search is one of the most used features, helping users connect with communities, topics, and conversations relevant to their interests.
• According to stats, Reddit processes millions of searches per day, ranging from product queries and software development tips to gaming discussions and lifestyle and travel insights, reflecting the platform’s role as a knowledge hub.
• Reddit is investing in enhanced search algorithms, AI-powered recommendations, and improved relevance ranking, which will likely increase search usage, connect more users to content, and further expand the platform’s value for advertisers and creators.

Subreddit Statistics: Most Popular Communities by Industry

Drawing from Sprout Social, here’s a breakdown of leading subreddit categories across industries in 2026.

General Interest and High-Traffic Communities

• r/AskReddit: 39M+ members, a space where users interact through open-ended questions, debates, and storytelling. It’s like a digital university of opinions where anyone can learn from diverse perspectives.
• r/funny: 40M+ members; users share jokes, memes, and humorous content, allowing the community to interact through comments, upvotes, and playful debate.
• r/gaming: 37M+ members dedicated to video games. The community actively participates in discussions about strategies, reviews, and new releases, fostering a virtual university where gamers exchange and debate knowledge.
• r/news: 33M+ members, covers breaking news and global events; users interact by debating facts, offering perspectives, and staying informed.

Retail & Ecommerce

• r/Frugal: ~6.7 million subscribers, one of Reddit’s largest communities for money-saving tips, budgeting, and value discussions.
• r/BuyItForLife:~3.5 million members, a highly active community focused on durable, high-quality products and longevity.
• r/Deals: ~940 thousand members, a major hub for real-time deals, discount finds, and bargain-hunting discussions.
• r/shutupandtakemymoney: ~495 thousand members, a popular subreddit where users share fun, creative, “must-have” product discoveries.

Travel & Hospitality

• r/travel: ~14.1 million members, one of the biggest travel hubs on Reddit for destination guides, tips, photos, and trip planning.
• r/solotravel: ~4.5 million members, a massive community focused on independent travel experiences, advice, and stories.
• r/onebag: ~892 thousand members, dedicated to minimalist packing and “travel light” philosophies.
• r/Flightdeals: ~843 members, a smaller but focused spot for sharing airfare deals and hacks.

Technology & software

• r/technology: ~20 million members, one of Reddit’s largest tech hubs for news, trends, innovations, and debates about how technology impacts society.
• r/sysadmin: ~1.2 million members, a highly active community where IT professionals discuss system administration, infrastructure challenges, troubleshooting, tools, and best practices.
• r/linux: ~1.8 million members, dedicated to all things Linux, from news and releases to community support and deeper conversations about the open-source OS.
• r/opensource: ~320 thousand members, focused on open-source software and principles, with discussions around projects, collaboration, licensing, and community development.

Education

• r/college: ~2.9 million members, a large, active community where people talk about academic life, exams, scholarships, classes, and college challenges.
• r/learnprogramming: ~4.3 million members, one of Reddit’s biggest programming communities, where users ask questions and get support from beginner basics to advanced coding topics.
• r/AskAcademia: ~2.1 million members, a place for higher education guidance and insider advice, where students, researchers, and academics discuss research, careers, grad school, and academic life.

Marketing & Advertising

• r/marketing: ~1.6 million members, a broad marketing hub covering campaign strategy, tools, analytics, branding, and both B2B and B2C marketing discussions.
• r/SEO: ~270,000 members, focused on organic search, ranking strategies, algorithm updates, and hands-on SEO troubleshooting.
• r/PPC: ~210,000 members, a niche but highly professional community centered on paid advertising, including Google Ads, Meta, and performance optimization.
• r/Entrepreneur: ~3.2 million members, one of Reddit’s largest business communities, covering startup building, brand growth, funding, scaling, and real-world founder experiences.

Health & Fitness

• r/fitness: ~12.5 million members. This is one of Reddit’s largest fitness communities, covering topics including strength training, cardio, programming, routines, and general fitness advice.
• r/nutrition: ~6.1 million members, focused on meal planning, diet trends, supplements, and evidence-based nutrition science, with both casual and research-driven discussions.
• r/loseit: ~4.1 million members, a highly supportive community centered on weight loss journeys, habit building, progress updates, and accountability.
• r/bodyweightfitness: ~3.4 million members, dedicated to calisthenics and minimal-equipment workouts, popular with home exercisers and travelers.

Reddit Content Statistics

In 2026, Reddit remains one of the most significant content engines online, with engagement metrics that rival those of traditional media outlets in both scale and depth.

How Many Posts Are Shared on Reddit Each Year?

An estimated 616 million posts were published in 2025, up around 12% from the previous year, indicating more active communities and more frequent posting.

How Many Comments Are Published on Reddit?

With over 3 billion comments annually, Reddit isn’t just a platform for posting content; it’s a discussion engine where users actively debate, help each other, share opinions, and build community, making it especially valuable for understanding audience sentiment and engagement patterns.

Average Upvotes per Post

In social analytics reporting, it’s common for a post in a prominent subreddit to receive 1,000+ upvotes during a trend, though such instances are exceptional.

Reddit Mobile App Usage Statistics

• Approximately 64% of mobile Reddit usage comes from Android users, and 36% from iOS users.
• U.S. Reddit app users spend an average of about 30 minutes per day on the app, with nearly half of that time viewing posts.
• Sensor Tower data shows millions of additional installs in 2026, including peak months with record global downloads (e.g., ~6.6 million in January 2026).
• About 73% of Reddit’s total traffic comes from mobile devices, making them the primary way people access the platform.

Time Spent on Reddit

• Reddit users spend 35 minutes daily on the platform.
• In the United States, logged-in Reddit users spend roughly 20 to 30 minutes per day on the site.
• The average session length, the time a user spends on a single visit, is approximately 18 minutes (1,089 seconds).
• Across all Reddit users globally, sessions average 7–10 minutes per visit on both mobile and desktop.

Reddit Financial Statistics

Reddit’s financial growth reflects its rising influence, driven by advertising, data licensing, and platform expansion, as the company scales revenue and deepens engagement across global communities.

Reddit Revenue

Reddit’s revenue has grown steadily as the platform matures into a significant digital media business. In 2023, Reddit generated approximately $804 million in revenue, according to its IPO filing with the U.S. Securities and Exchange Commission.

Revenue is projected to exceed $1 billion annually as Reddit expands advertising, monetizes its API and data licensing deals, and benefits from rising global usage. His growth underscores Reddit’s shift from a community-first platform to a scalable public company.

Advertising Revenue

Forecasts estimate Reddit’s advertising revenue could reach $1.8 billion by 2025, driven by improved ad products, better targeting, and a global ad reach of over 600 million users. Reddit’s interest-based communities and high-intent discussions increasingly attract brands.

How Many Employees Does Reddit Have?

As of early 2026, Reddit employs over 2,200 people worldwide. Offices are located in San Francisco, New York, Toronto, and London, with remote roles available globally. Expansion in trust and safety, AI moderation, and ad technology are key areas of hiring.

Reddit Advertising Statistics

Here’s what advertisers need to know about campaign performance benchmarks and reach in 2026.

Reddit Statistics for Advertisers

• Businesses that participate authentically in relevant subreddits experience 63% higher brand engagement.
• 92% of Redditors prefer peer reviews over influencer ads.
• Communities such as r/Fitness, r/Frugal, and r/DIY deliver the best ad ROI.
• Contextual alignment matters more than frequency for ad success.

Reddit Ad Reach

Reddit’s global advertising reach has expanded to around 606 million users, meaning marketers can potentially reach roughly one in 14 people worldwide through the platform

CPM & CPC Benchmarks

• Reddit CPC typically is $0.44 per click, with consumer campaigns often at the lower end and niche, competitive verticals at the higher end.
• Standard Reddit CPMs generally range from $2 to $6 USD, depending on audience and subreddit targeting, with premium or highly competitive placements at $8–$10+.

Reddit Advertising and Brand Engagement Statistics

• Over 600 million users worldwide can be targeted with ads on Reddit, making it one of the largest interest-based advertising footprints across the internet.
• Reddit reaches more than 33% of internet users aged 18–49 globally, making it especially attractive to advertisers targeting younger, high-intent demographics.
• Reddit users are 25% more likely than users on other social networks to research products they discover on the platform, indicating strong commercial intent.
• Conversation ads and native formats outperform traditional display, with Reddit reporting higher recall and brand favorability when ads feel organic to subreddit discussions.

Why Do People Use Reddit?

Statistics from multiple data sources (including Statista and platform usage surveys) help quantify the main reasons:

• ~50% engage in anonymous discussions, and about 40% use it for product/service recommendations.
• A significant portion of visitors visit for exclusive content, AMAs, and niche topic exploration.

Leveraging Niche Subreddits to Spot Trends

Niche subreddits are the internet’s “early warning system” for cultural, consumer, and behavioral trends. In 2026, subreddits like r/OutOfTheLoop, r/Futurology, r/SaaS, and r/femalefashionadvice continue to predict emerging movements months before they hit mainstream media.

For example, Reddit communities often flagged TikTok trends, tech shifts, and product pain points long before they were noticed elsewhere. Brands mining these conversations (via Reddit’s search API or social listening tools) can build campaigns and product tweaks informed by real-time sentiment.

How to Use Reddit Statistics for Your Marketing Strategy

Here’s how to turn Reddit’s 2026 insights into marketing wins:

1. Audience Segmentation: Use demographic breakdowns to align your brand voice with Reddit’s dominant user segments (e.g., 25–34, mobile-first, high income, Gen Z).
2. Keyword Monitoring: Track mentions of your brand or product across subreddits using Reddit search operators or tools such as GummySearch or Brandwatch.
3. Run AMA Events: Hosting an “Ask Me Anything” (AMA) in the right community can humanize your brand, earn PR, and drive site traffic.
4. Leverage Niche Subreddits: Target micro-communities aligned with your product (e.g., r/Frugal for budget apps, r/Coffee for kitchen gadgets).
5. Focus on Authenticity: Create posts that invite discussion, not just sales. Editors reward transparency and hate corporate jargon.
6. A/B Test with Subreddit Feedback: Share mockups or feature ideas in relevant communities and analyze responses before launch.
7. Utilize Reddit Ads for Mid-Funnel Targeting: Combine subreddit-level interest targeting with contextual ad placement to reach users during research phases.

Done right, Reddit becomes a feedback engine, awareness amplifier, and conversion funnel all in one.

Final Thoughts

At this point, it’s clear that Reddit in 2026 isn’t just another social platform. It’s where people go to think things through, compare notes, and be honest in ways they can’t always be elsewhere. For brands, that means Reddit insights aren’t just another opportunity to push messages; it’s about listening, contributing, and showing up like a real participant. Do that well, and you don’t just gain visibility.

You build trust, catch trends as they’re forming, and become part of conversations that actually matter.

Michele Klawitter

Michele Klawitter is a ghostwriter, health advocate, former real estate agent, Paso Fino horse enthusiast, and professional thriver. For over five years, she’s been writing SEO content both humans and search engines love. She knows what it’s like to need real answers, not just optimized fluff.