Today, people perceive chiropractic care as a safer, non-invasive option that offers alternative treatments for musculoskeletal issues. This perception has led to the chiropractic industry experiencing significant growth. Grand View Research predicts a CAGR of 26.3% growth in the U.S. chiropractic market from 2025 to 2030. In the face of increasing competition, relying solely on putting up your clinic sign outside and expecting word-of-mouth referrals to attract clients is akin to placing yourself on a sinking ship.
So, what do you need to do to stand out? Digital excellence is the key, according to a Kyruus Health survey. It showed that a whopping 60% of patients first research healthcare providers, including chiropractors, online before scheduling an appointment. This finding confirms that incorporating digital marketing strategies, such as Google Ads and Search Engine Optimization, is essential for the growth of your chiropractic practice.
In this guide, we will walk you through the 12 best chiropractor marketing strategies you can implement in your business right away to attract new patients.
Create a Professional Website
A significant part of the population that researches health providers online also decides whether your chiropractic services are worth it by judging your website design alone. In just over a few milliseconds, your potential patients form an opinion about your credibility. It follows that your website is the digital front-runner and has a direct impact on your patient acquisition rate.
Below are some tips to optimize your chiropractor’s website design:
- Your website must clearly indicate what chiropractic treatment services you provide to your potential clients, leaving no room for confusion. Directly address the pain points of your prospective patients and feature case studies of patients from their initial pain through their relief post-treatment to add substantial credibility to your business.
- Create clear engagement pathways for patients to follow. Placing clear calls to action across all your pages (like “Book an Appointment”, “Chat With Us”, or “Download Our Neck Pain Relief Guide”) and implementing AI-powered chatbots to answer common queries goes a long way in simplifying patients’ experiences.
- Make sure contacting your business is not a hurdle. Your online scheduling system can make or break your patient acquisition strategy.
- Add high-resolution images of your clinic, equipment, and staff.
It all comes down to your website design. Agencies like WYTLABS provide healthcare marketing services to help take your marketing initiatives for your chiropractic website to the next level through efficient website design, online marketing, and blog content. They strategically implement the best chiropractic marketing strategies to increase your conversions.
Make Chiropractic Website Mobile-Responsive
You are more likely to search for a website on your mobile than on any other device. Statistics indicate that over 60% of web traffic comes from mobile devices alone, which is 7 times more than that of desktop traffic. Yet desktop traffic sees more conversions. This critical gap presents an opportunity for your chiropractic care.
Best Practices:
- Utilize responsive design templates and compress large images to avoid loading delays that hinder conversions.
- Clear and straightforward steps to booking a call or an appointment with any of your chiropractic offices through intuitive layouts substantially improve conversions.
- Use large and clean fonts.
- Optimize touch-buttons (CTA buttons).
- Make it a habit to test the functionality and accessibility of your website across all devices, particularly mobile phones.
A well-optimized website not only enhances the experience for your current patients but also improves search engine optimization visibility, which significantly aids in attracting new patients.
Optimize for Local SEO
Most of your potential patients come from areas close to your clinic. In fact, a study shows that over 85% of patients seeking chiropractic services through a Google search include the words “near me” or other local terms to find a chiropractic business in their locality. Hence, optimizing for local SEO becomes one of the most crucial marketing strategies.
Methods to Improve Local SEO:
- Regardless of how many years you have been running your chiropractic business, Google Business profile verification is a crucial step that allows potential patients to learn about your chiropractic practice.
- Creating local backlinks with reputable healthcare websites enhances the online SEO health of your practice.
- In today’s digital age, Google reviews play a significant role in establishing local businesses as leaders in their respective niche industries. As such, always encourage your existing patients to leave a positive review on your Google listing.
- As we already mentioned, a huge patient pool adds local terms when searching for chiropractic care online, so top agencies like WYTLABS suggest utilizing local-based keywords (“chiropractic clinic near me” to reach both new and current patients in the local community.
- Additionally, utilize high-intent keywords to attract new patients who are already searching for chiropractic care in your local area. Reports indicate that a person who looks up a local business is likely to contact the company within 24 hours of searching, demonstrating the urgency of their intent.
- Creating locally optimized landing pages for each of your services that directly address different pain points significantly elevates your game in patient communication and helps attain their trust.
SEO for chiropractors is just as important as it is for any other industry. If you haven’t already, it is high time you add it to your chiropractic marketing campaign. An efficient, curated LOCAL SEO strategy can increase your call bookings by more than 50%.
Get Your Clinic Listed on Online Directories
Boost your marketing efforts by listing your clinic in online directories (Google My Business (Google Business Profile), Yelp, Bing Places, Zocdoc, and Healthline).
This strategy helps in more than one way, including:
- Increases online visibility and awareness.
- Noticing the name of your chiropractic clinic across trustworthy platforms builds credibility through association.
- Improves local SEO ranking.
- Allows both existing and new patients to track your business hours and schedule appointments online.
Inaccurate information can impact your SEO ranking, so carefully check and include the accurate name and address of your business across your website and all other listings.
Leverage Social Media
If prioritizing social media presence is not one of your chiropractic marketing ideas, you are severely lacking. Potential clients, particularly younger generations, have become increasingly digitally engaged over the years. With this evolution, an active social media presence is the new currency for effective chiropractic marketing.
Your presence on social media pages not only allows you to share more about your business and increase brand awareness but also showcases the human side of your chiropractic clinic, helping retain patients through direct connection and engagement.
Methods to Maximize the Benefits of Social Media Marketing:
- Share educational materials (reels, infographics, and images) on common concerns regarding chiropractic health and pain relief techniques associated with spinal care, back pain, and posture across TikTok, Instagram, and YouTube.
- Engage patients through polls, quizzes, and Q&A sessions. Utilize local hashtags to connect with your local community.
- Post behind-the-scenes reels on Instagram and TikTok to show the faces behind your clinic. WYTLABS suggests that showing the behind-the-scenes of practice operations elevates your chiropractic social media marketing game through transparency of your services.
- Get consent from your patients to share before-and-after success stories across all social media platforms. The visual review from real-life patients is equivalent to traditional word-of-mouth recommendations.
- Use your social media platform to create ads and promote offers, such as free consultations on first visits or discounts, to increase patient visits.
- You can also post longer videos on YouTube to post tutorials on at-home exercises.
- Consistently posting achievements and expertise on LinkedIn builds credibility. You may also leverage the platform to connect with other local healthcare professionals.
- Keeping track of your engagement metrics provides an overview of what works with your audience and what doesn’t, enabling you to refine your marketing strategies further.
Build Credibility with Patient Testimonials and Reviews
In the eyes of prospective patients, online reviews directly mirror your credibility, expertise, and quality of your services. What’s more, the more positive reviews on your website, the higher your chiropractic practice ranks on a Google search. In fact, it can help you rank 200% higher.
So, how do you collect reviews?
- Every time a patient is satisfied with your service, ask them to leave a review after treatment. Train staff to observe your patients and identify the optimal moment to request a review.
- Attach direct links to review platforms (e.g., Yelp, Google My Business) when sending appointment reminders.
- As mentioned earlier, obtain consent from patients to post before-and-after videos. Additionally, you can request that your patients record a video testimonial for you.
- Please respond promptly to all reviews, including those with negative feedback. Handle them professionally.
Most patients check online reviews before choosing a chiropractic practice, so ensure that you diligently and professionally set up, gather, and respond to reviews.
Start and Maintain a Wellness Blog on a Website
From educating your patients and improving your SEO visibility to establishing yourself as a leader in your niche, a wellness blog serves as one powerful tool. While a chiropractor marketing agency can assist you in implementing effective strategies, there are some key practices to keep in mind:
- The quickest way to convert a patient is to make them feel understood. For this reason, when planned correctly, blogs are a surefire way to connect with your patients’ hearts. Use blogs to address common chiropractic health concerns your patients may face and educate them in an easy-to-follow language and structure.
- Always remember that any complexity in your patient’s journey will negatively impact patient retention and experience. As such, use simple designs, clear calls to action, and enhance the readability of your content with clear headings and smaller paragraphs.
- Ensure your blog content is visually appealing by incorporating relevant infographics, videos, and high-resolution images.
- Blogs also support email marketing efforts by offering free, downloadable educational materials (exercise guides and e-books) in exchange for the visitors’ contact details.
Some blog concepts you might want to include are common myths and misconceptions, chiropractic care during pregnancy, workplace wellness, posture improvement techniques, pain relief techniques, safe at-home exercises, sports injury and care, and specific chiropractic health conditions.
Use Paid Advertising
While SEO is a strategy you absolutely cannot overlook for long-term results, Paid Advertising (also known as PPC advertising) across Google and Meta helps with immediate results. In this strategy, your target audience is prospective patients who are actively seeking the services your chiropractic practice offers.
What can an ad spend of $2,500 and a CPC of $5 bring you?
- A 6% conversion rate.
- A 30% booking rate.
- A 200% ROI.
However, such a feat can only be achieved with proper optimization of Google Ads.
Best PPC Practices:
- With Search Ads and high-intent keywords (local terms like “chiropractors near me” or specific health conditions, like “lower back pain” or “sciatica”), you can target a local audience.
- Promote offers and discounts with Display Ads. A/B testing can help you decide which offer resonates best with your audience.
- Utilize Remarketing Ad Campaigns to reconnect with potential clients who have visited your website but haven’t yet scheduled a call or appointment with you.
- Utilize negative keywords to prevent irrelevant clicks.
- Monitor Google Analytics to track your performance metrics and optimize your ads.
You can opt for chiropractor PPC services from reputable agencies to help you strategize Google Ads for your chiropractic business for maximum ROI.
Develop an Email Marketing Campaign
Without the presence of algorithmic interference, email marketing is the most cost-effective strategy for directly connecting with both existing patients and new clients. Some reports indicate that businesses see an ROI of $36 for every one dollar spent.
Collect email addresses from your website or landing page visitors in exchange for free guides. Additionally, the types of emails you send to your subscribers can range from appointment reminders and health tips to updates on services or seasonal discounts.
Tools like Mailchimp and ConvertKit help streamline email marketing campaigns.
Partner with Local Health Professionals
Partnering with relevant local health professionals (including massage therapists and professionals dealing with nervous system disorders or pregnancy) and wellness centers (like local gyms) is a powerful tool in attaining high-quality leads.
There is no better referral than the ones from professionals that your prospective patient already trusts. This strategy instantly builds the credibility of your chiropractic practice. All you need to do is connect with and create a strong business relationship with local health providers, create a mutually beneficial referral program, and present it to your patients in a manner that clearly explains why this connection is valuable to them.
You can promote the referral program through joint educational programs and local events.
Host Health and Wellness Seminars
Whether it’s an educational seminar, free health screenings, or workshops, genuine face-to-face interaction undeniably enhances brand awareness and recall.
Apart from referral programs, collaborating with other local health experts and gyms to co-promote health and wellness initiatives through seminars adds further value to these efforts.
Track, Analyze, and Iterate
Without proper performance tracking, all your marketing efforts can fall apart. Creating an effective and sustainable system to track, analyze, and iterate your chiropractic marketing strategies must be at the top of your priority list.
Tracking basic metrics like your website’s traffic volume, your social media platform’s engagement rate, SEO keyword ranking, review count and rating, and email campaign’s opening rates and CTRs can elevate your conversion rates up to 500%.
Utilize Google Analytics, Meta Insights, and CRM dashboards to analyze and enhance your marketing campaigns.
Conclusion
Chiropractic marketing strategies that combine digital marketing with constant data-driven optimization see significant growth in ROI and patient retention. Relying on only one channel may work, but the risk of crumbling into failure lurks in the corner, so most reputable chiropractic practices implement all these twelve strategies.
However, capturing the benefits of these strategies demands careful, intentional efforts. Experts in healthcare marketing services and PPC campaigns, such as WYTLABS, offer tailored solutions to help chiropractors like you reach a broader patient base more efficiently. They also help with chiropractor reputation management.
Reach out to us today to transform your chiropractic practice into a thriving business.
