E-Commerce Generative Engine Optimization (GEO) Services

We go beyond traditional keyword research for search engine optimization by doing the following:

• Use AI tools to pick long-tail, conversational, and geo-specific search terms your customers seek.
• Analyze autocompletes, voice searches, and AI prompts to understand how shoppers discover products via AI interfaces.
• Design customized keyword plans for your business, which isn’t just about traffic but about conversions.

Smart shoppers and AI engines expect content to be helpful, engaging, and personalized. Our team does the following to help you achieve this goal:

• Create AI-friendly content, such as product descriptions, guides, reviews, FAQs, blog posts, etc.
• Structure the content for natural language processing and machine readability.
• Tailor content to AI prompts and search intent, providing real value to human users.

The key to communicating across AI is structured data. Here’s what we do:

• Use structured schema markups to provide content for products, reviews, business details, events, and FAQs.
• Enhance content exposure to AI summaries, voice assistance, and rich snippets.
• Help AI tools and capabilities better understand your content and provide accurate, relevant, contextual signals in different capacities and platforms.

Here’s what we do to measure performance:

• Perform generative visibility audits to measure your site’s core activities.
• Review technical SEO, schema health, AI-ready crawlability, and local relevance.
• Analyze how existing content performs in AI environments, traditional SERPs, and other features.
• Assess how content can be improved, modified, expanded, or updated.

Traffic generation is only half the challenge. We focus on the following areas:

• Improve the customer journey driven by AI-generated answers, shopping recommendations, and location-based prompts.
• Analyze site architecture, product detail pages, calls to action placement, and microcopy to increase engagement.
• Focus on turning high-intent customers into easy revenue sign-ups.

In the age of generative AI, authority is everything. We help you with the following:

• Develop expert content and internal linking strategies to establish trustworthiness.
• Prompt AI models to recognize your platform as a trusted, authoritative, consistent, and well-cited brand through guest posting and multimedia distribution.
• Establish your digital authority to increase the chances of being quoted in AI-generated content.

Customer reviews are one of the most essential trust signals and are the backbone of AI models. Here’s what we do for you:

• Implement review-generation systems across platforms like Google, Trustpilot, and product pages.
• Build your store’s trustworthiness through user-generated content
• Prompt the use of reviews as trust signals for AI models to recommend your products.
• Provide new content from which AI engines can pull answers.

Here’s what we do for digital PR success:

• Run digital PR campaigns and secure placements and opportunities to position your brand as authoritative and trustworthy.
• Place your content on authoritative domains relevant to your niche.
• Handle outreach across various domains (product features for bloggers, expert quotes, etc.)
• Generate backlinks and brand buzz to drive organic and AI-based discoverability.

Here are our link-building strategies:

• Use multiple channels to earn contextual, high-authority backlinks from trusted domains.
• Improve domain authority and trust signals and lead AI models to recognize your website as an authoritative and trustworthy source worth displaying in search results.
• Build links ethically and sustainably to align with your GEO’s long-term success.

Traditional Search Engine Optimization (SEO) metrics do not fully represent how your brand is leveraging generative search outputs. So, here’s what we do for tracking:

• Track impressions and custom metrics to measure how often your content is referenced or appears in AI responses and rich results.
• Measure visibility across knowledge graphs and snippet-based shopping results.
• Help fine-tune content development processes by understanding your AI footprint.

Our AI-integrated analytics help us stay on top of every campaign using our proprietary dashboards. The following items are always tracked:

• GEO keyword rankings
• Snippet placements
• Citation(s) by AI model
• Conversions to pressing locations
• Visibility shift on SERP
• Revenue lift by segment