Reach a bigger market, and convert more of itRemoving barriers lets customers who couldn’t finish a purchase or a form finally do so. People with disabilities, and the friends and family who shop with them, control an estimated $13 trillion in disposable income globally. More people able to buy means more sales, more leads, and more lifetime value.
Better SEO and visibility, for freeThe same work that makes a site accessible is what search engines reward: clean semantic structure, descriptive alt text, meaningful links, fast mobile-friendly pages. Accessible sites tend to rank higher, earn more image-search traffic, and convert better, so the investment pays you back in organic growth on top of the audience you unlock. (More on this below.)
Do right by your customersBehind every accessibility fix is a real person, someone using a screen reader to do their shopping, or navigating by keyboard because a mouse isn’t an option. Building a site they can use is simply the decent thing to do. An accessible, inclusive brand earns trust, goodwill, and word-of-mouth that no ad campaign can buy.
And you’re protected, tooThere’s a practical bonus: a genuinely accessible site puts you on solid ground under accessibility law and greatly reduces the risk of the demand letters that catch so many businesses off guard. It’s not the reason to do this, but it’s a real benefit that comes free with doing it properly.
1The ADA (Americans with Disabilities Act)A civil rights law ensuring people with disabilities can access the same goods and services as everyone else. Many courts treat a business’s website as an extension of its “place of public accommodation,” so it often applies online, but the ADA itself doesn’t publish a technical checklist, which is why the next item matters.
2WCAG 2.1 Level AA (Web Content Accessibility Guidelines)The internationally recognized technical standard for digital accessibility, maintained by the W3C. It’s the benchmark courts, regulators, and best-practice guides all point to, and the level the DOJ adopted for government sites in 2024. This is the standard Wytlabs builds and audits to, and we apply the newer WCAG 2.2 AA criteria where they fit.
3Section 508 & the EAASection 508 covers federal agencies and their contractors; the European Accessibility Act (effective 2025) extends similar requirements to companies selling into the EU. Meet WCAG 2.1 AA and you satisfy the core of all of them.
Website Accessibility AuditA comprehensive audit combining automated scans (axe, Lighthouse, WAVE) with hands-on manual testing: keyboard navigation, screen readers, contrast, and reflow. You get a prioritized report mapping every issue to the exact WCAG success criterion, rated by severity, with screenshots.
Remediation & Code-Level FixesWe fix the problems in the source: semantic HTML, alt text, ARIA where it’s actually needed, keyboard operability, focus states, and accessible forms. No overlays, no band-aids. Your site becomes genuinely usable, not cosmetically patched.
Accessible Design & RedesignBuilding or rebuilding? We bake WCAG 2.1 AA into the design itself (color contrast, typography, touch targets, focus indicators, and reading order), so accessibility ships at launch and every visitor has a great experience.
Document & Media AccessibilityPDFs, videos, and images matter too. We add captions and transcripts, remediate PDFs, and write meaningful alt text so your content is usable in every format.
Accessibility Statement & DocumentationWe publish a clear accessibility statement, a public signal of your commitment to inclusion, and hand you a documented conformance report for your records.
Ongoing Monitoring & MaintenanceWebsites change weekly. Retainer clients get scheduled re-scans, regression checks, and priority fixes so your site stays accessible as it grows.
Semantic structure & headingsA proper H1–H4 hierarchy and landmark tags help screen readers navigate, and give crawlers a clear content outline that improves how your pages are understood and indexed.
Descriptive alt textRequired for accessibility, and also how images earn visibility in Google Image search while adding keyword-relevant context to the page.
Meaningful link text & page titles“Click here” fails accessibility and wastes ranking signals. Descriptive links and unique, descriptive titles help users and search engines alike.
Mobile, zoom & reflowWCAG’s reflow and responsive requirements line up with Google’s mobile-first indexing: a site that works at 320px and 200% zoom is one Google prefers.
Faster, cleaner codeRemoving redundant markup and fixing broken interactions tends to improve performance, feeding Core Web Vitals and overall user-experience signals.
Stronger engagement signalsWhen every visitor can navigate, read, and convert, you lower bounce and lift time-on-page and conversions, behavioral signals that correlate with better rankings.
Real Fixes, Not OverlaysWe remediate your actual code to WCAG 2.1 AA, genuine accessibility that works for real users, not a widget bolted on top.
A Documented, Repeatable ProcessEvery project runs through the same multi-gate methodology with signed checklists at each stage. You get proof of conformance, not promises.
Human Testing, Not Just ScannersAutomated tools catch only a fraction of issues. We add manual keyboard and screen-reader testing to catch what really trips people up.
Accessibility + Growth Under One RoofWe’re an SEO and web-growth agency first, so we build accessibility in a way that expands your audience and lifts your traffic at the same time.
Impact-Prioritized DeliveryWe sequence fixes by user impact and business value, so the changes that unlock the most customers get done first.
Ongoing PartnershipAccessibility isn’t a finish line. Our monitoring keeps your site inclusive and effective as it, and the standards, evolve.
How does accessibility actually help my business?It expands your reach. Roughly one in four U.S. adults has a disability, and an accessible site lets customers who would otherwise hit barriers browse, buy, and get in touch. Because accessible sites are also cleaner and faster, everyone gets a better experience, which lifts conversions and SEO across the board.
Will accessibility improve my SEO?Yes, indirectly and meaningfully. Accessibility isn’t a standalone ranking factor, but many WCAG 2.1 AA requirements (semantic structure, alt text, descriptive links, mobile-friendliness, performance) are also SEO best practices. Doing one strengthens the other, which is why we handle them together.
What is WCAG 2.1 AA, and why that level?WCAG 2.1 AA is the middle of three conformance levels (A, AA, AAA) and the one referenced in virtually every guideline and regulation, including the DOJ’s 2024 Title II rule. Level A is too basic; AAA is impractical for most sites. AA is the real-world standard.
How do you make a site accessible?We combine automated scanners (axe, Lighthouse, WAVE) with manual testing (keyboard-only navigation, NVDA and VoiceOver screen readers, contrast checks, and zoom/reflow at 200% and 320px), then fix issues at the code level. Automated tools alone miss most real-world barriers, so the manual work is essential.
Can’t I just install an accessibility widget or overlay?Overlays are a quick fix that sits on top of your site without addressing the underlying code, so they often leave real barriers in place for users, and don’t provide the protection businesses assume they do. We remediate the actual site so it’s genuinely usable, and if you already have an overlay, we can help you move off it without disruption.
Is my website legally required to be accessible?In the U.S., many courts have treated business websites as covered by the ADA, and WCAG 2.1 AA is the standard they and the DOJ rely on. Beyond the legal side, accessibility is increasingly what customers simply expect. (General information, not legal advice. See the note at the foot of the page.)
I received an accessibility complaint or demand letter. Can you help?Yes. We can run an expedited audit, prioritize remediation by impact, and provide the documented conformance report and accessibility statement that show a genuine, good-faith commitment to access. (We’ll also work alongside your legal counsel.)
Is there financial help for the cost?Possibly. Under the IRS Section 44 Disabled Access Credit, eligible small businesses (generally 30 or fewer employees or under $1M in revenue) can claim 50% of qualifying access expenditures between $250 and $10,250, a credit of up to $5,000 per year. Confirm eligibility with your tax professional.
How long does it take?An audit typically takes days; remediation depends on site size and complexity and is scoped from the findings. We sequence the highest-impact fixes first so you start reaching more customers quickly.
Do you keep us accessible after launch?Yes. New pages and features can introduce new barriers, so we offer ongoing monitoring with scheduled re-scans and regression checks to keep your site inclusive over time.
