Shopify is everywhere in eCommerce. But the real story sits in the numbers. Since its launch in 2006, Shopify has recorded around $1 trillion in sales by the end of 2024.
Whether it’s a small local bookstore or a clothing giant selling apparel online and expanding its international presence, the platform works for everyone. Its scalability, readily available support, and ease of use make it the best choice for those who want to sell hassle-free.
Put on your analytical glasses and dig into the numbers to better understand the Shopify platform. Here are some Shopify statistics for 2026 you must know before opting in.
Let’s cut to the chase. Here are the numbers that actually matter:
Platform Scale:
Revenue Performance:
Market Position:
Real-World Performance:
These aren’t just vanity metrics. They’re benchmarks that separate winners from losers.
The platform’s growth isn’t slowing down. Shopify stores increased by 18% year over year in Q4 2025, with a particularly strong acceleration in international markets.
But here’s what the feel-good growth stories won’t tell you: Not all of those stores are making money. In fact, many never even launch.
Across the globe, there are around 5.88 million daily active Shopify users. That’s the entire population of Singapore.
Between December 2024 and March 2025, the Shopify platform received around 5.88 million visits every single day. That results in 176.5 million visits a month.
But let’s talk about what “daily active users” really means. These aren’t all eCommerce store owners making sales. This encompasses every user who registers on the platform. From Shopify merchants checking dashboards to developers building Shopify themes to people figuring out how to use the trial mode, this includes everyone.
But these aren’t dormant users who created their accounts and forgot about them. They’re genuine users who are actively using the Shopify platform.
Currently, there are 5.54 million active Shopify stores worldwide. Notice the word “active”; that’s important. While Shopify powers 9.09 million websites, only about 53% are currently live. That’s nearly half of all Shopify sites sitting dormant or abandoned. What does this tell you? Building an eCommerce store on Shopify is easy. Making it work is hard.
(Source: X)
Shopify, despite being a premium platform that requires significant investment, is popular worldwide. The reason lies in its scalability, rich and simple UX, and vast Shopify app store. That’s why Shopify merchants throughout the world go for this eCommerce platform.
As of September 2025, the United States had the largest number of Shopify stores, with 1,035,557 live stores. Then follow the UK, Canada, and India. Here’s a full breakdown:
(Source: Statista)
Launching outside the States? Be prepared for some friction, fewer payment options, and apps that might not work for your market. But even after these hiccups, it’s still one of the best eCommerce platforms for premium online stores.
More than 875 million consumers have purchased from a Shopify-powered store by 2024.
This statistic often gets misunderstood.
Shopify does not “own” customers. Merchants do. But Shopify facilitates the infrastructure behind those purchases, including:
To put this into perspective, that customer base is larger than Europe’s population. It reflects Shopify’s reach across millions of independent brands rather than reliance on a single marketplace.
79% of Shopify traffic and 69% of total order volume now come from mobile devices.
This number continues to rise year over year.
Mobile traffic dominance has direct implications for merchants:
Real-world example:
An eco-conscious beauty brand used a theme called Dawn, which is known for its fast performance. Among all the Shopify themes, this is said to offer 35% faster load time. Using the theme helped the brand increase its conversion rate by20% within just 3 months in early 2024.
Let’s talk money and understand Shopify from a financial standpoint.
Shopify’s revenue has been on a growth spree since 2015. What started with $205 million in 2015 reached $8.88 billion of revenue in 2024.
Regarding recent developments, revenue reached $1.9 billion in the first quarter of 2025. This was a 23% year-over-year growth.
Let’s break down the revenue streams of the platform:
But the real details show up when you decode the numbers. Shopify earns more from transaction fees and payment processing (Merchant Solutions) than from monthly subscriptions. They want you to process sales, not just pay for a plan.
That alignment matters. When Shopify wins, merchants win.
Among all the eCommerce platforms available, Shopify is the most popular one. It holds 10.32% of the market share. In the United States, it captures 29% of the entire country’s market share as well.
If we combine Shopify Plus (6.69%) and Klaviyo for Shopify (3.39%), the platform’s total market share will be 31.37%. That’s almost one-third of the entire market share.
This depends entirely on your plan and whether you use Shopify Payments.
Transaction Fees with Third-Party Payment Gateways:
If you use Shopify Payments: Zero transaction fees, but you’ll pay credit card processing rates (3.9% + 30¢ for Basic Shopify, scaling down for higher plans).
Here’s what nobody tells you: Those “small” percentages add up fast. On a $100,000 monthly revenue with Basic Shopify and a third-party gateway, you’re paying $2,000 just in transaction fees. That’s $24,000 annually.
Switch to Shopify Payments or upgrade your plan to save thousands. But Shopify Payments isn’t available everywhere. It’s available only in 39 countries as of Feb 2026.
Let’s cut through the success story propaganda.
The average Shopify store converts approximately 1.4% to 1.8% of visitors. That means 98%+ of your traffic leaves without making a purchase. But that’s not a concern, since the global eCommerce industry benchmark is only 2.9%.
Reported values for the average monthly revenue of Shopify stores are between $1,500 and $5,300. The top 10% earn around $10,866 in monthly revenue.
But revenue isn’t profit. After accounting for:
Many “successful” stores are barely breaking even.
The average order value (AOV) is $72. An AOV above $149 would put you in the top 20%, and an AOV of $226 would push you into the top 10%.
Here’s the uncomfortable truth: Most Shopify stores fail. Not because Shopify is bad, but because e-commerce is brutally competitive and most people underestimate what it takes to win.
The number of Shopify merchants is also growing, like the platform’s revenue. According to the latest available data, the number of live Shopify stores was around 2.82 million. This gives an idea about the number of merchants available.
Over the last 90 days (as of Feb 2026), 21,679 merchants have switched to Shopify from other platforms. WooCommerce is the leading platform here with 9,198 merchants. The others are Wix (3,582), Squarespace online stores (1,879), and more.
However, the platform lost 12,087 merchants as well. And WooCommerce is leading here as well.
According to Semrush, Shopify.com received a massive 1 billion visits within the last 3 months. The average visit duration on the site is 14:50 seconds. The United States, the United Kingdom, and India account for the largest share of website traffic.
Traffic sources break down as:
In July 2024, 49.2 million visits to Shopify stores came from the United States. India followed it with 20.8 million visits.
As of 2026, more than 47,000 live websites use Shopify Plus, up from approximately 25,000 in 2022. That’s 88% growth in enterprise adoption.
55% of Plus merchants are based in the United States, with major brands including Gymshark, Allbirds, Pepsi, and Kylie Cosmetics.
Currently, there are 52,757 live Shopify Plus stores online. While 68,280 Shopify websites use the Plus plan, only 77.26% are actively running.
Shopify Plus starts at $2,500/month (though most pay more based on GMV). You get:
Is it worth it? If you’re doing serious volume (typically $500K+ monthly), absolutely. The transaction fee savings alone can justify the cost.
There are 8,000+ Shopify apps on the Shopify store in 2026. Over 80% of Shopify retailers use third-party apps, and the average merchant uses at least six.
Shopify added over 3,000 new apps to the App Store in 2024, representing a 23% increase in apps published.
Here’s what the Shopify app store really means: Your monthly costs add up fast. Six apps at $30 each is $180/month, or $2,160 annually, in addition to your Shopify subscription.
The most popular apps include:
App payouts reached $1 billion in 2024, and Shopify cut its commission on app developer revenue to 0% (down from 20%) for developers who earn less than $1 million annually.
Let’s look at what stores are actually selling.
The largest Shopify store category in 2025 is Apparel, with approximately 769,387 stores. Fashion dominates because it’s easy to start, but that also means brutal competition.
Shopify is used by 3.59% of the top 1 million eCommerce sites and 3.6% of the top 10,000 live eCommerce websites.
As of December 2025, Shopify has a market cap of $208.15 billion, up 73.26% in one year.
Shopify takes security seriously. The platform provides:
The Shopify Whitehat Bug Bounty program incentivizes hackers to find and report security vulnerabilities.
For merchants: Shopify merchants who integrated online and in-store sales with Shopify POS saw a 30% year-over-year revenue increase.
Shop Pay has 150 million opted-in buyers and can increase conversion by up to 50%.
Here’s the bottom line: Shopify is massive, growing, and dominating the eCommerce infrastructure. The platform processed over a trillion dollars in cumulative Gross Merchandise Value (GMV) and shows no signs of slowing.
But platform success doesn’t guarantee YOUR success.
The statistics reveal both opportunity and harsh reality. Yes, millions of stores exist. Yes, billions in sales flow through the platform. But conversion rates hover around 1.5%, most stores earn less than $5,300 per month, and nearly half of all Shopify sites go inactive.
Success on Shopify requires:
The Shopify statistics don’t lie: Shopify provides the tools. Whether you build something profitable is entirely up to you.
Michele Klawitter is a ghostwriter, health advocate, former real estate agent, Paso Fino horse enthusiast, and professional thriver. For over five years, she’s been writing SEO content both humans and search engines love. She knows what it’s like to need real answers, not just optimized fluff.
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