X, formerly Twitter, has remained a cornerstone of social media even after its rebrand following Elon Musk’s acquisition in 2022. It is widely regarded as an important social media platform for delivering real-time news, political discourse, cultural updates, and brand engagement.
Businesses, creators, political leaders, and internet users rely on X for everything from following trends to posting content and building community.
As of 2026, the platform continues to evolve, with shifts in user demographics, engagement rates, and monetization strategies. In this post, we will explore Twitter statistics, including monthly and daily active users, as well as detailed demographic breakdowns from multiple sources.
Understanding Twitter’s user base and usage is critical for marketers, businesses, and anyone interested in the social media ecosystem. Recent data highlights the following:
These numbers confirm that X remains an influential social network that drives engagement, information sharing, and advertising opportunities worldwide.
It is important to understand the usage statistics for those interested in social media trends, advertising, or audience engagement. Recent figures highlight several notable developments.
X (formerly Twitter) serves as a primary platform for breaking news, political discourse, and trending topics. Businesses and marketers seeking to engage audiences interested in social and political issues should consider the platform as part of their strategy.
Twitter’s user base spans a wide range of age groups, genders, and countries. For professionals in marketing, content creation, and analytics, understanding these demographics is valuable for shaping effective strategies.
X’s user base is diverse, spanning multiple age groups, genders, and countries. These statistics are essential for marketers, content creators, and analysts looking to tailor strategies.
MAUs indicate how many users access the platform within a given month. Even if users do not log in daily, they remain reachable for brands seeking to market products and share messages. Below are the Twitter statistics on MAUs globally and by region:
The United States and Japan represent the largest markets, while India and the UK are smaller but developing markets (Datareportal). MAUs are important for brands because they support planning marketing campaigns aimed at a global audience.
Note: The Twitter stats above are derived from X’s advertising audience data and may not fully reflect the platform’s total monthly active user base.
Monetizable DAUs are particularly important for advertisers because they reveal the intensity of user engagement. A strong DAU-to-MAU ratio reflects solid engagement relative to the total user base.
Global Daily Active Users (143.2M)
Monetizable Daily Active Users (245M)
The Twitter stats below show year‑by‑year Monthly Active Users (MAUs) based on data reporting by analytics firms and industry reports. Below is taken from Socialplug.io:
Key takeaways from the above Twitter statistics:
X attracts a digitally savvy, news-oriented audience, including:
The platform’s user behavior is heavily content-driven, with frequent engagement through tweets, retweets, replies, and threads.
The table above shows that the male-skewed distribution is slightly more pronounced than on platforms like Instagram, which have a more balanced gender ratio. (Data collected from Statista)
The largest age group (18-29) represents X’s core demographic, ideal for brands and marketers targeting early professionals and millennials. (Data collected from Statista)
The Twitter statistics below show a direct count of users with Twitter accounts in each country. Based on the data, the US & Japan together account for a significant share of the platform’s user base, indicating that daily and monthly active users engage with news, politics, and brand content. (Data below is collected from World Population Review)
Twitter, rebranded as X after Elon Musk bought Twitter in 2022, is one of the top social media platforms globally. According to Twitter statistics, the platform had about 103.9 million users in the United States as of early 2025, indicating widespread use in the country, followed by Japan and India. Both have 70+ million and 25+ million users, respectively, which clearly shows X’s user base across different regions.
Globally, as of 2025, X had around 611 million monthly active users (MAUs). That places it among the top social networks worldwide, even though it still trails much larger platforms like Facebook and Instagram in overall scale.
Data also shows that the average user spends around 34 minutes per day on the platform. Their main reason for doing this is to stay up to date on the latest happenings and events shared on Twitter. The gender demographics indicate a male-skewed distribution. However, 1/3 of users are female, showing the platform’s broad appeal across age groups, including younger and Gen Z users.
X exhibits its greatest strength in the United States among iPhone users who also use the Android application.
Based on Twitter usage patterns, people use it as a social network for real‑time information. That’s because Twitter users can get news that spreads quickly through tweets.
People use X primarily to stay informed in real time. This is what Elon Musk says about the intellectual and communicative power of Twitter (X). X:
“It tends to be readers, you know, people that read words,” he says. “Where the X network is strongest is among people who think a lot and read a lot… among readers, writers, and thinkers, I think X is number one in the world.” (Fortune India)
The platform allows users to follow political leaders, pop singers, and brands; access current events; and interact with trending topics.
Younger and Gen Z users enjoy the platform for entertaining content, while business owners and many marketers use X to post content, track average engagement rates, and generate advertising revenue.
Other reasons include:
Some of the most followed active users on X include political leaders, celebrities, and pop culture icons. These accounts drive high tweet volume and engagement rate. Hence, these accounts are often taken as essential reference points for marketers and brands. Even the data show that these accounts with the most followers often use premium subscribers, video ads, and entertaining content to maintain visibility.
Examples include:
Determining the worth of Twitter is challenging. It is now a private company since Elon Musk acquired it for $44 billion in 2022. As of 2025, estimates vary. At one point, the platform was valued at approximately $9.4 billion before recovering, and later reports suggested it might be close to $33 billion or even return to the original $44 billion valuation, including debt.
When Musk acquired Twitter, it was valued at $44 billion, one of the largest social media acquisitions to date. Since then, its valuation has fluctuated:
As you can see, the shift reflects changes in Twitter’s revenue model. In fact, it also reflects investor sentiment following the reforms brought about by Musk. This shift also includes changes to moderation, monetization, and content moderation strategies. The rebound in 2025 was driven by renewed investor interest in the platform’s user base. However, the public valuation figures for 2026 remain limited due to X’s private status. However, based on the funding rounds and deals, we can clearly say that the platform holds substantial strategic value.
Regarding revenue, performance shifted after Twitter’s acquisition by Musk. Prior to the acquisition, Twitter generated over $5 billion in annual revenue, primarily from advertising. Following the acquisition, revenue declined as several major advertisers reduced or paused spending on Twitter advertisements.
Recent industry reports project that the X/xAI merger will generate approximately $2 billion in the U.S., with a decrease in ad revenue.
At the same time, broader industry reports show that brands and small businesses are becoming more cautious about their Twitter ad budgets. X is currently working to rebuild its advertising model. The company currently needs to find new revenue sources because its total revenue has not yet reached pre-acquisition levels. The company is developing its advertising and subscription model, so only time will tell how it unfolds.
As of now, Twitter has around 2,840 employees, showing a rebound after major layoffs following Elon Musk’s acquisition, although it’s far fewer than pre-Musk levels.
The headcount dropped drastically in 2022, when around 80% of staff were let go, but hiring in subsequent years brought the total back up by almost 20% compared to 2023.
Average salaries are reported to be around $122,000 plus bonuses. These figures reflect current staffing trends but may vary slightly depending on reporting sources.
In 2026, X remains popular worldwide, with independent estimates placing its monthly active user base at approximately 560 to 570 million. However, sources report varying numbers because X has stopped providing official user data.
According to Statista, many advertisers became wary following Elon Musk’s takeover. Big agencies like IPG even suggested that clients hold off on spending money on X because of worries about platform direction and leadership changes.
Since Elon Musk bought Twitter, the platform has operated at a substantially lower revenue level. In 2021, its final full fiscal year as a publicly traded company, Twitter reported $5 billion in revenue (investing.com). Industry reports estimated that global advertising revenue in 2022 was between $4.5 and $4.7 billion.
Revenue drastically decreased after Elon Musk acquired it. According to several 2023 reports, revenue decreased by about 40–50% from the previous year, indicating that total revenue likely fell between $2.5 and $3 billion (Economic Times). According to industry estimates, the slowdown in advertising peaked in 2024.
Forecasts indicate stabilization rather than a complete recovery for 2026. Analysts anticipate a steady diversification of revenue sources from premium subscriptions, data licensing, advertising, and AI integrations.
Knowing Twitter (X) statistics involves more than just tracking figures; it also entails using them wisely.
X (formerly Twitter) is still one of the most popular social media platforms in 2026. It may not be the biggest platform, but it is one of the fastest for sharing news, opinions, and trends. People use it to stay up to date and join conversations in real time.
The platform has changed a lot since 2022, especially in how it makes money and works with advertisers. Even with these changes, millions of users remain active every day.
For businesses and creators, success on X comes from posting timely content, joining conversations, and engaging directly with followers. When used wisely, it can still deliver strong results.
Michele Klawitter is a ghostwriter, health advocate, former real estate agent, Paso Fino horse enthusiast, and professional thriver. For over five years, she’s been writing SEO content both humans and search engines love. She knows what it’s like to need real answers, not just optimized fluff.
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